Marketing stories
The deal gives OpenAI a direct line to builders and users of artificial intelligence, while TBPN keeps editorial independence for its show.
The voice AI company is scaling after fresh funding, as new executives aim to deepen ties with enterprise clients across retail and healthcare.
Staff and creditors face uncertainty as both businesses keep trading under external control while receivers assess their future.
Easter-related campaigns surge to 27 times baseline in the last week, leaving brands to compete for attention in a crowded final stretch.
Despite recession fears, most global leaders plan to keep AI spending high, with average budgets set at USD $186 million over the next year.
Marketers are missing out on growth as 54% of business-to-consumer decision-makers say their teams’ insights are not actionable.
Customers can now get tailored content and AI search in Sitefinity, as Progress adds governed personalisation and conversational tools.
Businesses can now manage devices, branding and customer listings from one Apple platform, as the company retires two separate services worldwide.
The move puts the communications aggregator closer to New York's financial sector as demand rises for simplified global network management.
The contest underlines how virtual creators are moving into a more structured business, with brand deals and subscriptions now at stake.
The appointments are designed to bolster Cover Genius as it expands embedded protection across international markets and more digital platforms.
The acquisition gives the advisory group an Auckland base and adds digital strategy and content expertise as clients rethink growth plans.
Shoppers on TikTok Shop will soon see verified customer feedback from brands’ own websites, helping new listings build trust and sales faster.
Unused subscriptions may be draining UK SME budgets by as much as GBP £10,000 a year as software sprawl and price rises bite.
The London agency is expanding after 50% growth in 2025, as Caroline Mercurio arrives from the US to oversee its first Chief Operating Officer role.
Most Australian firms lack clear control of how they appear in AI answers, as silos are already causing misinformation and slower responses.
AI-generated answers are reducing clicks to websites, forcing businesses to optimise for being cited in results as well as ranked.
The Birmingham consultancy has added nine staff since June as record demand and Shopify Premier Partner status fuel a wider rebrand.
Higher rates and softer confidence have not stopped smaller firms recruiting, with casual hiring outpacing full-time roles by a wide margin.
New Zealand revenue nearly doubled as the fintech’s annual profit before tax climbed 57% to USD $2.3 billion on wider customer use.
