Millennials stories

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

Businesses warm to AI agents haggling over deals, but consumers remain wary of handing software full control of spending.

AI shoppers put delivery terms ahead of recommendations, as Ingrid survey finds clear fulfilment info can sway or sink purchases.

Visa rolls out enhanced Subscription Manager for issuers, letting banks offer in-app controls for recurring payments as subscription spending surges.

USC Annenberg survey finds companies are becoming more selective in public debate as polarisation boosts the clout of communication teams.

Venmo now lets users send USD $ transfers directly to PayPal accounts in 90 markets, creating a global person-to-person payments link.

Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.

AI is entering couples' counselling, with one in five partners keen for its help and nearly one in six ready to walk away over its use.

The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.

Nearly half of Canadian travellers now use AI tools to plan trips, helping them avoid the US and stretch budgets amid rising costs and global uncertainties.

In 2026, HR technology, blending AI, data, and culture, promises to transform work by making it more human, connected and measurable than ever before.

Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.

Holiday shoppers demand quick, eco-friendly delivery but resist paying extra, with UK consumers showing low confidence in on-time arrivals, survey reveals.

A dNOVO survey reveals Canadians trust AI search tools least of all sectors, with a score of 1.91, even below lawmakers at 2.08.

Nearly half of Canadian holiday shoppers plan to use AI tools for gift research, marking the first AI-powered festive season in Canada, says Google Canada.

AI has boosted phishing success as 44% admit falling for scams, yet only 48% of firms fully use multi-factor authentication, says Yubico survey.

Stricter returns policies deter 66% of global shoppers, with Millennials and Gen Z most likely to avoid retailers who enforce tighter rules, Blue Yonder survey finds.

AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.

Fewer than 10% of Canadian workers use AI daily at work, with a TD Bank survey highlighting a major gap in training and adoption across generations.

Rising inflation and tariffs are forcing global consumers to cut grocery spending, shift to discount retailers, and reduce purchases across several retail categories.