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PvX ROAS insights: What Is driving UA performance today

Mon, 15th Dec 2025
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gaming
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PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.
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Moloco & Xiaomi join forces to boost global ad targeting

Wed, 4th Jun 2025
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Moloco partners with Xiaomi to enhance ad targeting across its 702 million global users, boosting monetisation and campaign effectiveness internationally.
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Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads

Fri, 2nd May 2025
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Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.
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Moloco named among top five global mobile ad platforms for 2025

Fri, 2nd May 2025
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Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.
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Mobile gaming focuses on high-value users & long-term growth

Thu, 17th Apr 2025
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gaming
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martech
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digital entertainment
Moloco's 2025 industry report reveals that mobile gaming advertisers shift focus to long-term growth as the US market drives nearly half of global revenue.
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Pat Copeland joins Moloco to lead machine learning efforts

Thu, 10th Apr 2025
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Pat Copeland has been appointed General Manager of Moloco Commerce Media, bringing over 30 years' experience in machine learning and advertising.