The Ultimate Guide to Partner Programmes

2026 · Canadian Edition

Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.

By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.

Canadian Partner Programmes news
Analyst Insights
Rubrik launches Google Cloud tools for AI governance
Gartner · Partner Programmes · Storage
Last week
Gigamon eyes AI-led surge in network observability
IDC · Partner Programmes · Virtualisation
This month
Rafay & Argentum AI strike software orchestration deal
Gartner · Partner Programmes · Virtualisation
This month
Arctic Wolf wins Gartner Customers' Choice for MDR
Gartner Peer Insights · Partner Programmes · Cloud Security
This month
Everest names Sapiens Decision a Luminary in AI report
Everest Group · Partner Programmes · Digital Transformation
This month
Expert columns
Turning security into a story: How managed service providers use reporting to drive retention and revenue
By Scott Jenkins of SonicWall
Last week
How MH Enterprise turns trust into cybersecurity success
By Gaëlle Perrin of SonicWall
Last week
How Atomgate uses education and partnership to drive successful SonicWall upgrades
By Gaëlle Perrin of SonicWall
This month
Why Legal Services demand is about to grow, not shrink
By Jamie Ng of Ashurst
This month
The biggest shift in M&A: Strategic and cultural fit first (then financial)
By Matt Reck of Fortra
This month
Pivoting marketing strategy in the face of a recession
By Azadeh Williams of AZK Media
This month
Why the next phase of AI adoption will be determined less by models and more by data foundations
By Will LaForest of Confluent
This month
How Apograph uses proactive firewall upgrades to protect clients and control costs
By Gaëlle Perrin of SonicWall
This month
The evolving role of the CSO: From technical guardian to business strategist
By Bill O’Connell of Commvault
Last month
How cybersecurity partner programs are evolving in 2026
By Allison Clarke of SonicWall
Last month
How Sourcepass turns firewall upgrades into a competitive edge
By Gaëlle Perrin of SonicWall
Last month
AI agents vs AI automations: how to get the mix right in your future marketing strategy
By Pipin Firmansyah of Manning & Co
Last month
AI is driving the next wave of fintech acquisitions - but most acquirers aren't ready for what comes next
By Ghaleb El Masri of ADAPTOVATE
Last month
Consistent security, less overhead: Help your customers do more with SonicWall NSM
By Suriti Singh of SonicWall
Last month
Trust as a measurable asset for CMOs in the age of AI
By Geoff Main of Passionberry Marketing
Last month
Interviews
Exclusive: Google sees success with niche AI playbooks
Discussing Cloud Services
Last week
Scale By Avec says strategic hiring is the key in the age of AI
Discussing Collaboration
Last month
Milestone turns video data into AI-driven intelligence
Discussing Software-as-a-Service
Last month
Composable, process‑aware AI key to enterprise ROI
Discussing Digital Transformation
Wed, 25th Feb 2026
Exclusive: Edifier outlines next phase of global audio strategy
Discussing Headphones
Tue, 10th Feb 2026
Recent news
Marketing adds CAD $130.9bn to Canada's GDP, study finds
About Marketing
Last month
Cohere signs pact with Saab for AI on surveillance aircraft
About Big Data
Last month
AI is driving the next wave of fintech acquisitions - but most acquirers aren't ready for what comes next
About Productivity
Last month
From Shopify to CAE: Canada's top five tech firms on the TSX
About IT services
Last month
Bell, Coveo partner on sovereign AI stack for Canada
About Cloud Services
Last month
Mastercam Canada Brings In-House Solutions Into the Mastercam Family
About Education, Learning & Training
Last month
Stay22 raises $122m to drive global creator commerce push
About Marketing
Fri, 27th Feb 2026
Collage adds embedded payroll to Canadian HR platform
About Productivity
Fri, 20th Feb 2026
Tanium unifies Canada sales & names Adam Ostopowich
About Education, Learning & Training
Fri, 20th Feb 2026
Sharp expands consumer audio line-up across Canada
About Headphones
Sat, 14th Feb 2026
Ricoh Canada buys ET Group to boost workplace tech
About Printing
Tue, 3rd Feb 2026
Vocational training urged to close IT reseller skills gap
About Malware
Sat, 31st Jan 2026
SFM to distribute DTEN collaboration range in Canada
About Video conferencing
Fri, 30th Jan 2026
Sage predicts AI & finance shift for mid-sized firms
About IT Industry
Wed, 14th Jan 2026
Oracle brings Database@Google Cloud service to Canada
About Cloud Services
Fri, 12th Dec 2025
Canadian firms embrace AI & efficiency to counter tariff pressures
About Data Analytics
Fri, 5th Dec 2025
Get ahead of the rush: 5 tips from your marketing partner for holiday success
About Marketing
Wed, 3rd Dec 2025
Transforming AI hype into authentic intelligence
About Business Intelligence
Mon, 1st Dec 2025
Visibility in the age of AI: How to make your brand appear in AI search
About Marketing
Sat, 22nd Nov 2025
Canadian businesses advance on sustainability but face IT gaps
About Sustainability
Thu, 20th Nov 2025
Job moves
Wagepoint names Alexander Gonçalves as Chief Commercial Officer
Move at Xero
Last week
Tanium unifies Canada sales & names Adam Ostopowich
Move at Tanium
Fri, 20th Feb 2026
Atsushi Kubo appointed CEO to lead Telehouse Canada expansion
Move at KDDI
Tue, 1st Apr 2025
Top players
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