Social Media stories
Consumer and entertainment brands now have a new AI tool as Clouted secured USD $7 million to automate campaign planning, distribution and optimisation.
Supporters could see faster mobile service at Euro 2028 venues as BT ties its tournament push to network upgrades and eSIM plans.
Most brands are posting widely on social media but failing to turn activity into engagement, according to Sprinklr's new index.
Advertisers on Threads can now tighten ad placement controls as IAS extends its Meta content block list tool to the feed.
Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.
UK supporters can win a TCL television and a signed Arsenal shirt as the brand taps the club's strong season ahead of the Champions League final.
Deepfake threats are pushing public bodies to harden identity checks and governance, as Gartner forecasts dedicated TrustOps teams by 2028.
Irish platforms may face fresh pressure to spot grooming earlier as a new system flags suspicious chats before abuse escalates.
Families get short cyber safety lessons at home as deepfakes, grooming and scams put children and adults at growing risk online.
Travellers can now book two distinct versions of San Diego as creator-led storefronts tie tourism marketing directly to revenue and room nights.
Four in five advertisers would shift spend to the open web if agentic AI tools matched search and social performance, Taboola's survey found.
Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.
More travellers are avoiding roaming fees by activating eSIMs before departure, with half now using them for overseas trips, Ubigi said.
Apple Creator Studio bundles Final Cut Pro, Logic Pro and Pixelmator Pro in a smartly priced subscription that genuinely helps Mac and iPad creators.
Most Australian buyers say security fears, late deliveries and poor tracking are undermining social commerce, despite rising use of the channels.
The hire bolsters PPDS's North America team as it steps up trade show and partner marketing support for Philips Professional Displays.
Advertisers can now block unsuitable content on Threads before ads are served, as DoubleVerify adds hourly refreshed AI controls to its safety tools.
That pace could help ZURU capture fleeting social media trends before rivals, as one product heads for USD $20 million in first-year sales.
Targeted LinkedIn and Meta ads can keep IT buyers engaged for months, improving pipeline influence when deals stall and budgets drag.
Social media is helping Australian independents win customers from larger rivals with far smaller budgets and faster, more targeted campaigns.
