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Gaylerobin 2025

Global tech companies overlook a Canada-first PR mindset at their peril

Thu, 9th Oct 2025
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marketing
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opinion
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public relations
Global tech firms often assume Canadian markets mirror Anglo counterparts, but success demands PR strategies tailored to Canada's unique media and cultural landscape.
Abstract complex customer journey multidirectional pathways touchpoints icons

Goodbye marketing funnel. Hello to a more complex marketing/sales landscape

Wed, 8th Oct 2025
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cx
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martech
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partner programmes
The classic marketing funnel is obsolete; businesses must adopt the 4 P's strategy to engage prospects in today's complex, multi-touch buying journey.