CMOtech Canada - Technology news for CMOs & marketing decision-makers

Study stories

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Transformation efforts fuel burnout & uncertainty for employees

Thu, 30th Oct 2025
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digital transformation
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ai
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study
A global study reveals 45% of employees face burnout amid constant transformation, with AI projects speeding fatigue and prompting 36% to consider quitting.
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Data readiness & infrastructure drive enterprise AI success

Wed, 8th Oct 2025
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ai security
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genai
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ai
A global study reveals enterprises with mature data readiness and infrastructure see 24% revenue growth and 25% cost savings from AI deployments.
Business professionals analyzing charts data ai neural network marketing strategies

GenAI drives marketing ROI as 85% of teams expand adoption

Wed, 1st Oct 2025
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data analytics
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cx
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martech
Over 80% of marketing teams worldwide now use generative AI, with 85% in EMEA reporting strong ROI and expanded adoption planned for 2026.
Industrial control room security challenges critical infrastructure alerts

Critical infrastructure sees 91% OT breach rate in 18 months

Fri, 12th Sep 2025
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advanced persistent threat protection
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power / energy
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risk & compliance
A global study reveals 91% of critical infrastructure firms faced operational technology breaches in 18 months, causing major service and financial impacts.
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Social robots tipped as future friends to tackle loneliness in elders

Fri, 16th May 2025
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edutech
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robots
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smart robot
Research by a University of Calgary PhD student suggests social robots may help ease loneliness among seniors, offering companionship beyond traditional interventions.
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Global study reveals public trust is lagging growing AI adoption

Wed, 30th Apr 2025
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genai
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ai
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cybersecurity
A global study reveals 66% regularly use AI, yet only 46% trust it, exposing a growing divide amid rising concerns and calls for tighter regulation.
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Most adults unable to spot AI dating profiles in study

Thu, 13th Mar 2025
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ai
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online dating
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study
A study by Pour Moi reveals that many adults struggle to identify AI-generated dating profiles, with alarming rates of misrecognition across age groups.
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Organisations question CISO liability policy effectiveness

Thu, 6th Mar 2025
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financial systems
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risk & compliance
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cybersecurity
A Fastly study reveals 93% of organisations have updated policies to protect CISOs from personal liability, though effectiveness remains unclear.
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VR mobile games on Android see 60% growth, 13 million new users

Thu, 30th Jan 2025
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gaming
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digital entertainment
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ar, vr & metaverse
A new study by SplitMetrics reveals a remarkable 60% increase in new Android VR game users, with 13 million joining in 2024, marking record growth.
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Advanced cybersecurity boosts shareholder return by 372%, study reveals

Fri, 29th Mar 2024
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cybersecurity
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healthtech
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study
Companies with top-tier cybersecurity practices bolster shareholder return 372% higher than those with basic measures, reveals a global study of over 4,000 large corporations.
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Privacy regulations may increase data sharing by websites, Warwick study shows

Sat, 18th Nov 2023
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data privacy
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healthtech
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warwick business school
Warwick study suggests privacy regulations like GDPR might inadvertently lead to increased data sharing by websites.
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Immuta's report reveals global struggle to stay abreast with AI advancements

Fri, 10th Nov 2023
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edutech
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data protection
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risk & compliance
Immuta's State of Data Security Report reveals that global executives struggle to keep up with the rapid pace of AI's advancement.
Australia fleet tracking

Australian firms lacking operational intelligence for optimising mobile fleets

Wed, 8th Nov 2023
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digital transformation
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printing
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it professionals
In-depth survey reveals 75% of Australian firms struggle to optimise their mobile fleets due to inadequate operational intelligence.
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Aptum study: 62% of organisations lack cloud cost expertise

Wed, 27th Sep 2023
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finops
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spending
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study
According to a study by Aptum, a lack of effective cloud management continues to drive significant waste of IT resources.