TikTok stories
Young consumers are far more likely than marketers to punish value clashes, exposing a trust blind spot as influencer spending grows across Europe.
Southeast Asian app makers could see faster user growth as TikTok adds AI tools to keep advertising, content and purchases inside its platform.
Advertisers can now check whether YouTube Audio Ads appear alongside suitable content, as DoubleVerify extends post-bid measurement into streaming audio.
Brands are barely breaking through as US social media chatter is dominated by the halftime show, travel costs and controversy ahead of the tournament.
Older shoppers delivered 44% of the strongest response, suggesting sustainability ads can drive purchases as well as brand awareness.
Larger data breach sanctions are becoming the norm as the ICO issues fewer penalties, but targets cases involving children's privacy and cyberattacks.
Brands risk being misdescribed in AI answers as generative search reshapes discovery, prompting Sprinklr to add monitoring inside Insights.
Broadcasters are using hybrid data-centre and cloud setups to stream 2026's expanded tournament live with lower latency and compliance risks.
Consumer and entertainment brands now have a new AI tool as Clouted secured USD $7 million to automate campaign planning, distribution and optimisation.
Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.
Budget-conscious car buyers are being targeted by a six-week push as Carsales leans on AI Voice Search during sport and EOFY ads.
Retailers risk missing out on Gen Z's rising spend unless they fix legacy systems and align stock, finance and service to changing habits.
Households and businesses could be spared more fraud losses as banks, telcos and platforms widen checks and scam-blocking codes.
APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.
The research suggests physical centres still sway younger shoppers, with 73% of Gen Z saying malls are their top place to meet friends.
Parents are bearing most of the burden, as 78% of under-16s in Australia are still accessing social media covered by the ban.
Practical how-to clips are now the key buying trigger for Australians, with social media driving 29 per cent of product discovery, research shows.
Only 5 per cent of 15-to-24-year-olds feel confident investing, as new research shows most young Australians want help starting.
Most Australian buyers say security fears, late deliveries and poor tracking are undermining social commerce, despite rising use of the channels.
That pace could help ZURU capture fleeting social media trends before rivals, as one product heads for USD $20 million in first-year sales.
