CMOtech Canada - Technology news for CMOs & marketing decision-makers

User experience (UX) stories

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Taboola predicts five trends reshaping travel marketing

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data protection
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cx
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personalisation
Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
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Origami launches chat-based AI tool for sales leads

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cx
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martech
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rpa
Origami unveils a chat-based AI that builds sales lead lists from plain-English prompts, starting at USD $80 a month on flat pricing.
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Global Day of Unplugging pushes brands to cut noise

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data protection
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cx
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martech
Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.
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Five red flags that suggest your AI content is actually hurting your rankings

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data analytics
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martech
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genai
Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.
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Hiswai launches Zuno AI chat to power smarter websites

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document management
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data analytics
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digital transformation
Vancouver-based Hiswai has launched Zuno, an AI chat layer that turns corporate websites into conversational, data-rich customer hubs.
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New BS ISO 21800 aims to simplify online contracts

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digital transformation
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e-commerce
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social media
New BS ISO 21800 standard aims to cut fine print and make online contracts clearer for consumers across booming UK digital markets.
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Google AI more negative than ChatGPT for brand reputation

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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
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International Women's Day - women, confidence, and the credit gap

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fintech
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cx
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martech
Ahead of International Women's Day, new research exposes how shattered confidence, bias and complexity fuel a stubborn credit gap for women.
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Why fintech must design with women's needs in mind

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fintech
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cx
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martech
Women are demanding, well-informed investors; designing products around their needs boosts returns, loyalty and overall customer experience.
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"Be confident, be true' - Farah's advice to women wanting to work in tech

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opinion
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gender diversity
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gender equality
Farah urges women in tech to own their expertise, stay true to themselves and deliver value to earn respect in male-dominated rooms.
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Why women's influence in tech matters beyond headcount

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cx
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martech
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ai
International Women's Day in tech must go beyond hiring targets, giving women real power over what gets designed, funded and shipped.
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Criteo becomes first adtech partner for ChatGPT ads

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cx
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martech
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personalisation
Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.
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Women call for visibility & voice in cybersecurity

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risk & compliance
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cybersecurity
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recruitment
Women in cybersecurity demand real visibility and inclusion, warning that lack of female voices skews risk, products and leadership decisions.
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Incode hits iBeta Level 3 with passive selfie liveness

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devops
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biometrics
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fintech
Incode claims first iBeta Level 3 PAD pass for passive selfie liveness on iOS and Android, reporting 0% error rates in testing.
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TCS, Zscaler expand partnership with AI workspace suite

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firewalls
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digital transformation
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network security
TCS and Zscaler launch an AI-powered zero trust workspace platform blending security, observability and experience analytics for enterprises.
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PropTech must end the invisible admin tax on agents

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digital transformation
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partner programmes
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rpa
PropTech's biggest threat is not disruption, but an invisible admin tax draining agents' time, equity and long-term career potential.
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OpenAI unveils GPT-5.3 Instant with fewer refusals

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martech
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personalisation
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cdp
OpenAI unveils GPT-5.3 Instant, promising smoother, more direct ChatGPT conversations, fewer refusals and improved accuracy on web-sourced facts.
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Women are falling behind in AI: Here's why it matters

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genai
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ai
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ai ethics & governance
Women are lagging men in AI adoption, risking a generational career setback unless leaders tackle structural barriers and targeted training now.
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Identity management tops 2026 security & IT agenda

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firewalls
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data protection
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surveillance
Identity management is set to dominate 2026 security agendas as HID research shows rising convergence, biometrics use and privacy scrutiny.
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All you need is intention: Creating purpose in product management

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digital transformation
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partner programmes
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ai
As AI reshapes work, product managers must lead with human intention, turning clear purpose into products that truly serve people.