Yahoo stories
Advertisers can now plug specialist AI tools into campaign work as Yahoo bets on open integrations over closed adtech systems.
AI chatbot firms can now sell adverts against user queries, as Taboola extends DeeperDive's monetisation system beyond publishers.
The appointment comes as the ad-tech group steps up its AI push across products used by more than 100,000 people worldwide.
Four in five advertisers would shift spend to the open web if agentic AI tools matched search and social performance, Taboola's survey found.
Advertisers could shift more performance budgets to the open web as Taboola adds real-time budget allocation and AI campaign tools.
The appointments come as businesses shift AI from trials to daily operations, putting far greater pressure on data privacy and security teams.
Boards across software are seeking directors with AI and governance expertise as New Relic adds Wendi Sturgis to oversee its next phase of growth.
DMARCeye debuts worldwide with AI-guided DMARC enforcement tools, aiming to help non-specialist teams turn monitoring into full protection.
Study finds over 28,000 fake domains mimicking top global sites, exposing users to rising phishing, malware and industrial-scale squatting.
The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.
Yahoo embeds Agentic AI across its global DSP, letting advertisers plug in their own models to automate planning, buying and optimisation.
Mattel launches shoppable TV ads in Australia via Tubi, letting viewers buy toys instantly using QR codes with Vudoo's tech, enhancing measurement and shopping.
New research reveals 92% of the world's top email domains remain vulnerable to phishing due to inadequate DMARC enforcement, exposing businesses globally.
Yahoo DSP has unveiled Yahoo CAPI, a Conversion API that unifies online and offline ad tracking, boosting campaign insights and attribution by up to 50%.
Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.
Taboola celebrates a decade-long advertising partnership with Microsoft, now expanding to include Outlook and Microsoft 365, enhancing advertisers' reach.
Brands risk being invisible in AI search unless they measure how chatbots such as ChatGPT and Gemini recommend them.
Lower inbox visibility is making vital notices harder to reach New Zealanders, even as those opened are drawing more clicks.
HMRC has lost GBP £47 million in a phishing scam affecting 100,000 taxpayers, exposing vulnerabilities in government cybersecurity protocols.
Taboola names Julia Burton Brown UK Country Manager as it expands beyond native ads with new Realize platform to boost measurable advertising performance.
