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Google expands Demand Gen tools for YouTube advertisers
eCommerce

Google expands Demand Gen tools for YouTube advertisers

Advertisers will gain more ways to turn creator content and product feeds into sales-focused YouTube campaigns as Google widens Demand Gen tools.

By Sean Mitchell • 3 min read • Last month

Global Stories

YouTube stories

IAS expands YouTube Audio Ads brand safety measurement
Marketing Technologies

IAS expands YouTube Audio Ads brand safety measurement

Advertisers can now get third-party brand safety reporting for YouTube Audio Ads as digital audio takes a growing share of budgets.

By Regine Laguilles • 3 min read • Today
MiQ expands Sigma ad tech with new tools in Australia
Marketing Technologies

MiQ expands Sigma ad tech with new tools in Australia

Advertisers in Australia can now use new planning and measurement tools as the platform rolls out across 18 countries and 40,000 campaigns.

By Sean Mitchell • 4 min read • Last week
How data centres make the FIFA World Cup possible
Network Infrastructure

How data centres make the FIFA World Cup possible

Broadcasters are using hybrid data-centre and cloud setups to stream 2026's expanded tournament live with lower latency and compliance risks.

By Lauren Macdonald • 6 min read • Last week
YouTube launches FIFA Creator Cup for World Cup push
YouTube

YouTube launches FIFA Creator Cup for World Cup push

Thousands of football fans will be reached through a creator-led push as YouTube streams its first FIFA exhibition match worldwide.

By Sofiah Nichole Salivio • 3 min read • Last week
GXTrust launches two USB microphones for streamers
Gaming

GXTrust launches two USB microphones for streamers

Demand for plug-and-play creator audio is rising, with the three new models pitched at streamers, podcasters and gamers using home setups.

By Mark Tarre • 3 min read • Last week
LinkedIn ranks second in AI citations for B2B searches
Digital Transformation

LinkedIn ranks second in AI citations for B2B searches

Buyers relying on AI tools are more likely to see LinkedIn than brand websites, with member profiles driving most citations in B2B searches.

By Joseph Gabriel Lagonsin • 4 min read • This month
Google adds AI tools to Asset Studio for advertisers
Personalisation

Google adds AI tools to Asset Studio for advertisers

Advertisers will be able to create, edit and test campaigns faster as Google rolls out generative AI inside Asset Studio this summer.

By Sean Mitchell • 3 min read • Last month
Google expands commerce tools across Gemini & YouTube
Data Analytics

Google expands commerce tools across Gemini & YouTube

Shoppers could soon buy in Gemini and YouTube without leaving Google's ecosystem as the group widens checkout and ad tools across more markets.

By Sean Mitchell • 4 min read • Last month
Google launches Universal Cart for agent-led shopping
Data Privacy

Google launches Universal Cart for agent-led shopping

Shoppers may save time and miss fewer discounts as Google ties price tracking, compatibility checks and checkout across its apps.

By Mark Tarre • 4 min read • Last month
Google unveils AI search & agent tools at I/O 2026
Personalisation

Google unveils AI search & agent tools at I/O 2026

Search now blends text, images and files as Google rolls out a single AI experience and background agents to over 1 billion users.

By Mark Tarre • 5 min read • Last month
Clouted raises USD $7 million for AI marketing platform
Personalisation

Clouted raises USD $7 million for AI marketing platform

Consumer and entertainment brands now have a new AI tool as Clouted secured USD $7 million to automate campaign planning, distribution and optimisation.

By Mark Tarre • 4 min read • Last month
Google unveils AI ad & commerce tools across Search
Personalisation

Google unveils AI ad & commerce tools across Search

Marketers will get more AI help as Google adds new Search ad formats, checkout links and a Gemini adviser across its ad tools.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Google launches Gemini Omni Flash for video editing
Application Programming Interface

Google launches Gemini Omni Flash for video editing

Short-form creators can now edit clips with natural-language prompts as Google rolls its new video model out to Shorts, Create and Gemini.

By Mark Tarre • 3 min read • Last month
Google unveils Gemini AI push across Search & apps
Data centers

Google unveils Gemini AI push across Search & apps

Search users will get background AI agents and custom layouts as Google broadens Gemini across its apps, YouTube and Workspace.

By Mark Tarre • 4 min read • Last month

Stories from Other Regions

YouTube stories

Most under-16s still using social media despite ban
Gaming

Most under-16s still using social media despite ban

Parents are bearing most of the burden, as 78% of under-16s in Australia are still accessing social media covered by the ban.

By Joseph Gabriel Lagonsin • 4 min read • This month
Gen Z investing confidence gap hits young Australians
Fintech

Gen Z investing confidence gap hits young Australians

Only 5 per cent of 15-to-24-year-olds feel confident investing, as new research shows most young Australians want help starting.

By Sean Mitchell • 4 min read • Last month