CMOtech Canada - Technology news for CMOs & marketing decision-makers

Latest news - Page 57

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IWD 2025: Elevating Women in Tech: From Recognition to Real Change

Fri, 7th Mar 2025
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opinion
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As we approach International Women's Day 2025, the tech industry faces a pivotal moment to empower women, foster diversity, and drive meaningful change.
 dundee hills group

From retail to PR and marketing communications: My journey to data management and analytics

Fri, 7th Mar 2025
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data analytics
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customer service
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data management
After abandoning retail for PR and marketing, I discovered a passion for data management, leading me to pursue a degree in analytics, which I completed at 40.
Mercor

Machine Learning's Evolution: Past, Present, and Future

Fri, 7th Mar 2025
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data science
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ai
As machine learning transforms industries, the importance of diverse creators in shaping AI's future grows, echoing the need for inclusivity on International Women's Day.
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Blended travel boom amidst cost-of-living pressures rise

Thu, 6th Mar 2025
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travel
Crowne Plaza's latest research reveals a surge in blended travel, with 66% of UK and US travellers merging work and leisure amidst rising living costs.
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Businesses face GBP £500k hourly cost from IT outages

Thu, 6th Mar 2025
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microsoft
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software updates
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cloud services
The recent Microsoft 365 outage has affected thousands globally, emphasising the need for businesses to prepare for costly IT disruptions, warns Bionic.
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Report reveals growing revenue gap in B2B content marketing

Thu, 6th Mar 2025
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ecm
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martech
Report reveals a widening revenue gap in B2B content marketing, highlighting challenges for CMOs in linking increased budgets to tangible revenue outcomes.
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IWD 2025: Course-correcting AI for the women's perspective: An open letter to the Tech industry

Thu, 6th Mar 2025
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biometrics
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ai
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ai ethics & governance
As AI increasingly shapes the future, a call for the tech sector to address gender bias emerges, demanding diverse voices in the datasets that train our models.
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Salesforce launches Agentforce 2dx to optimise AI workflows

Thu, 6th Mar 2025
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digital transformation
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martech
Salesforce has rolled out Agentforce 2dx, a cutting-edge digital labour platform that integrates AI agents into business workflows for enhanced efficiency.
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Salesforce debuts AgentExchange for digital labour market

Thu, 6th Mar 2025
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martech
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cdp
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agentic ai
Salesforce has launched AgentExchange, a marketplace for its Agentforce platform, engaging over 200 partners to enhance AI agent functionalities.
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DeepL launches Clarify to enhance AI translation interactivity

Thu, 6th Mar 2025
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martech
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personalisation
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cdp
DeepL has unveiled Clarify, a new feature aimed at improving interactivity in AI translations for businesses, enhancing user engagement and precision.
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Adobe Summit 2025: Digital innovation set to light up Las Vegas

Thu, 6th Mar 2025
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data analytics
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digital transformation
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martech
Adobe Summit 2025 will showcase digital innovations in Las Vegas from March 18-20, focusing on AI-powered marketing automation and new creative tools.
Eva skidmore jaggaer cmo ps

IWD 2025: Far-reaching influence: the impact of women in business

Thu, 6th Mar 2025
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clean technologies
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sustainability
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iwd
As International Women's Day 2025 approaches, the impact of women in business highlights both progress and challenges in achieving workplace equality.
May yang ps

IWD 2025: Navigating your career growth: Empowering women in technology

Thu, 6th Mar 2025
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australian bureau of statistics
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iwd
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opinion
As International Women's Day 2025 approaches, the tech industry faces an uphill battle with women comprising only 29% of the workforce amid a stubborn 11.9% pay gap.
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Accelerating Action across the technology industry on International Women's Day

Thu, 6th Mar 2025
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iwd
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opinion
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gender equality
On International Women's Day 2025, the tech industry is urged to address gender inequality, with women holding only 28% of roles and facing a $15K pay gap.
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Dr. Martens partners with Amperity for data strategy boost

Wed, 5th Mar 2025
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digital transformation
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cx
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martech
Dr. Martens has teamed up with Amperity to enhance its data and marketing strategy, leveraging AI for personalised customer experiences amid changing privacy regulations.
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Generative AI market soars, NVIDIA & AWS lead sectors

Wed, 5th Mar 2025
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digital transformation
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hyperscale
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genai
The generative AI market soared to USD $25.6 billion in 2024, driven by rapid tech adoption and dominated by key players like NVIDIA and Microsoft.
Karinaflynn ps

IWD 2025: Breaking Barriers: building an inclusive tech industry where women thrive

Wed, 5th Mar 2025
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iwd
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opinion
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stem
As International Women's Day 2025 approaches, the tech industry is urged to foster an inclusive culture where women thrive through representation and support.
Ps cheryle for pr agency

IWD 2025: What I am (or hope to be) instilling in the next generation

Tue, 4th Mar 2025
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leadership
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iwd
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opinion
As International Women's Day approaches, a parent reflects on instilling crucial life values in her children, emphasising respect, experience, and diverse perspectives.
Rsadeh ps

IWD 2025: The Opportunities We Keep Missing—And Why It's Time to Take Them

Tue, 4th Mar 2025
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uc
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collaboration
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iwd
As International Women's Day 2025 approaches, calls grow louder for women to seize opportunities in AI and business networks rather than hesitate.
Tanya alfonso color ps

IWD 2025: Women's innate strengths bring success full circle

Tue, 4th Mar 2025
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iwd
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opinion
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work-life balance
As International Women's Day 2025 approaches, the discussion highlights how women's innate strengths—empathy, resilience, and adaptability—drive success in sales.