Hiswai launches Zuno AI chat to power smarter websites

Hiswai, a Vancouver-based software company, has launched Zuno, a conversational AI product that sits on top of an existing corporate website and answers visitor questions using the company's own content.

The launch comes as marketing and customer teams look for new ways to respond to changing online behaviour. Many web users now frame queries as questions and expect direct answers, rather than navigating menus and multi-page site structures. Brands also want clearer signals about what prospective customers ask for, and which topics drive demand.

Zuno adds a chat-style interface to a company website. It relies on materials supplied by the organisation, rather than broad internet sources, which Hiswai says helps keep responses aligned with brand voice and approved messaging.

How Zuno works

Companies load documents and web materials into Zuno, including marketing pages, case studies, white papers, product documentation, and internal guides. Zuno then uses that content to answer questions from site visitors.

Implementation does not require major redevelopment of a website. Zuno works as an added conversational layer, allowing teams to keep their existing site structure while offering a question-and-answer interface.

Hiswai describes the product as suitable for both large organisations and smaller companies. For firms with extensive websites, Zuno can surface patterns in visitor questions. Those patterns can inform site navigation, highlight gaps in published information, and shape new FAQ content.

For newer businesses with a limited web presence, Zuno can function as a single page that answers a broad range of queries. If the conversational interface covers common questions, this approach can reduce the need for many separate landing pages.

Reporting and insight

Zuno includes reporting on frequently asked questions and emerging search trends. Hiswai links these reports to marketing decisions, such as which new pages to publish and how to refine messaging. It also positions the feature as useful in a search environment that increasingly favours conversational queries.

The product includes a retraining workflow based on new uploads. When an organisation changes services, launches a new offering, or shifts positioning, administrators add updated materials. The conversational layer then reflects the new content without a full site redesign.

Hiswai targets knowledge-heavy sectors where information sits across many documents and web pages. It points to consulting, professional services, and real estate as examples where customers and buyers often require context and detail before making contact.

"Industries like consulting, professional services, and real estate are sitting on huge piles of data that is valuable to customers and potential buyers," said Vaclav Vincalek, CTO at Hiswai. "Zuno allows these companies to turn that data into insights for customers, or even for staff internally."

The company also highlights internal use cases. In that scenario, Zuno acts as a knowledge assistant for employees, who can ask questions and retrieve answers from internal document repositories using the same upload-and-train approach as for public website content.

Early deployment

Vincalek cited a deployment at his IT consulting business, Pacific Coast Information Systems, saying the first few days of use produced clearer signals about customer intent.

"My IT consulting company, Pacific Coast Information Systems, has already deployed Zuno, and within the first three days, we gained more insight into the questions our potential customers are actually asking than ever before," said Vincalek.

He said conversational interactions change the kind of data a website can capture. Traditional analytics show clicks and page views, while a chat interface can reveal the actual questions a visitor types.

"In the past, you never knew what brought visitors to your website. Now they tell you. They ask questions we hadn't anticipated. We couldn't build content for it, because we didn't know there was demand. Now we do," said Vincalek.

Data control

Hiswai says security and data control are central to the product's design. Companies control which materials train the system, and Zuno does not introduce external data sources unless a customer uploads them.

Hiswai argues that conversational interfaces will become a more common front end for websites as user expectations change. "Your website shouldn't just be a static page," said Vincalek. "It should adapt to what your prospective customers are actually looking for in real time."

Zuno is available globally. "Finally, you get the personalization you deserve, and your customers expect," said Vincalek.