New leadership appointed at M-Cube to drive growth in Europe

M-Cube, an in-store digital solutions provider, has appointed Gianluca Pasquali as Chief Executive Officer and Markus Korn as Chief Sales Officer to advance its growth strategy in Europe.

This strategic enhancement of leadership forms part of M-Cube's growth and investment plan led by founding partners Manlio Romanelli, Leonardo Comelli, and Mike Sponza, with backing from the HLD Group. The company aims to strengthen its position as a leading provider of in-store digital entertainment services in Europe.

Gianluca Pasquali brings significant experience to his role as CEO, having spent over ten years at Vodafone in key executive roles, including Director of the Consumer Business Unit and Director of Retail, Digital, and Operations for Vodafone Group. His career started at PricewaterhouseCoopers, where he specialised in Mergers & Acquisitions, and he gained further experience at The Boston Consulting Group.

Markus Korn, set to take on the role of Chief Sales Officer, joins from LG Electronics Europe, where he accrued over 25 years of experience in AV technology, solutions, and products. Korn has previously held positions as Vice President Sales and Marketing Europe at Leyard Europe and Director and Vice President at Samsung Electronics.

Expressing excitement about his new role, Pasquali stated, "The in-store digital experience industry is growing and evolving rapidly, driven by technological innovation, shifting consumer expectations, and the increasing importance for brands to build differentiation in retail, through digital transformation. It is an exciting time to lead a company like M-Cube, which is at the forefront of these changes. I look forward to working with our talented team as we strive to become the European leader in this space. I would like to thank HLD, President Manlio Romanelli and other funding Partners for their trust and commitment to the success of M-Cube."

Korn shared his enthusiasm, saying, "I am really thrilled to join M-Cube because of their forward-thinking approach to create unique Digital Instore Solutions and projects which truly make a difference for their customers. The opportunity to work with M-Cube, using creative approaches, focus on collaboration and impactful digital solutions, is incredibly exciting. I'm eager to contribute with my AV industry experience and skills and I want to grow alongside a talented and inspiring team."

Manlio Romanelli, who remains with M-Cube in an executive role, expressed strong support for the appointments. He commented, "Bringing in top-tier leadership talent is a crucial step in our mission to become the number one European company in the in-store digital engagement sector. Gianluca and Markus bring outstanding expertise and strategic vision, and I am confident they will propel M-Cube to new heights."

Marco Bernardi, Partner and Head of Italy at HLD, also welcomed the new leadership, noting, "We are proud to welcome a manager such as Gianluca who is bringing an outstanding experience and a clear track-record of business transformation and expansion. We believe Gianluca will significantly contribute to the future M-cube developments leveraging his consulting and corporate expertise which blends a strong consumer retail, digital technology and operations know how."

These appointments are expected to bolster M-Cube's market leadership and accelerate its expansion by providing digital engagement solutions that transform in-store experiences for brands and retailers across Europe.