CMOtech Canada - Technology news for CMOs & marketing decision-makers

Customer retention stories

Merchant dashboard payment lending loyalty expansion analytics

Payment firms expand into broader merchant services

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Stripe, PayPal, Adyen and Block are pushing into loyalty, lending and AI checkout tools as payment groups seek a bigger role in merchant commerce.
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Adyen adds loyalty software in €750m Talon.One deal

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Adyen moves beyond payments with EUR €750 million Talon.One deal to fuse loyalty software, customer data and promotions across channels.
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Turning security into a story: How managed service providers use reporting to drive retention and revenue

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network security
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Managed service providers can boost renewals and upsell revenue by turning hidden security work into clear, customer-ready reports that prove value.
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Celonis & ProcessLab launch banking apps for mortgages

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Celonis and ProcessLab debut banking tools for mortgage approvals and service teams as lenders seek faster decisions, lower costs and better customer journeys.
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Amplitude launches AI assistant for in-product support

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Amplitude adds an AI assistant inside apps to guide users through tasks, cut support tickets and tie help requests to product behaviour.
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Parloa study finds big firms make customer contact hard

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Parloa study finds many global firms bury support details, while most chatbots fail to solve issues and phone menus remain frustrating.
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Pinewood lifts revenue as US dealership testing starts

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Pinewood boosts annual revenue and EBITDA as testing begins at Lithia's US dealerships, with cash rising and medium-term growth targets intact.
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Telcos reshape music streaming for local audiences

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digital entertainment
Telcos are turning music streaming into localised services for niche audiences, from Greenlandic heritage platforms to kid-safe apps and MENA billing deals.
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Blackhawk launches digital wallet for unified stored value

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Blackhawk Network has unveiled a Digital Wallet API that lets brands pool gift cards, refunds, loyalty rewards and promo credit into one spendable balance.
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Rue Gilt Groupe plugs Riskified into Zendesk to curb fraud

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Rue Gilt Groupe brings Riskified identity scoring into Zendesk as retailers race to stop refund abuse without slowing customer service.
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Trustifi adds AI video training for MSP phishing drills

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Trustifi rolls out AI-powered training videos for managed service providers, turning real phishing emails into branded simulations inside one dashboard.
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Backbase, Ninth Wave unlock ERP banking connections

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Backbase and Ninth Wave have teamed up to let banks plug corporate clients' ERP and accounting systems straight into account data and payments.
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Nearly 18% of marketing emails miss inboxes, study finds

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APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.
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LoyaltyLion returns with Loyalty Connect retention event

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LoyaltyLion brings back its Loyalty Connect virtual series, with more than 20 speakers set to unpack retention tactics as acquisition costs climb.
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Pivoting marketing strategy in the face of a recession

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Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.
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Nearly 18% of business emails fail to reach inboxes

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Sinch Mailgun warns weak inbox placement and limited AI use are eroding email returns, with many firms unable to measure ROI confidently.
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Rackspace appoints two senior leaders for private cloud

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Rackspace names two senior leaders to drive private cloud operations and international growth as it targets enterprise AI demand.
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ServiceNow study flags empathy gap in customer service

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ServiceNow research finds customers want faster, more empathetic support, but fragmented systems and mismatched AI priorities are frustrating service teams.
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Nutanix targets VMware escapees with multitenant cloud push

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Nutanix rolls out multitenant cloud tools, partner verification and migration pricing to lure service providers leaving VMware.
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Paytronix loyalty report spotlights early retention gap

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Paytronix report finds restaurant loyalty schemes must win repeat visits within 90 days, as active rates split sharply across nine concepts.