Generation Z stories

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

TD rolls out Easy Trade app with 100 commission-free trades for novice Canadian investors, as banks race to win younger customers.

Visa rolls out enhanced Subscription Manager for issuers, letting banks offer in-app controls for recurring payments as subscription spending surges.

Venmo now lets users send USD $ transfers directly to PayPal accounts in 90 markets, creating a global person-to-person payments link.

Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.

More UK adults are ready to move abroad, as new research links language skills to higher pay, confidence and global career mobility.

AI is entering couples' counselling, with one in five partners keen for its help and nearly one in six ready to walk away over its use.

Gen Z click on phishing links nearly three times more than Baby Boomers, despite heavier use of multi-factor authentication, Yubico finds.

AI tools like Copilot are helping neurodivergent professionals cut cognitive load, boost confidence and turn difference into leadership strength.

Gen Z workers want frequent, constructive feedback and mentorship, overturning myths that younger staff are too fragile for criticism at work.

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.

Bluwhale launches AI-powered Stablecoin Agent to manage digital dollars as stablecoin market tops $300bn, aiming to boost individual investor returns.

Gen Z employees in Canada are driving AI adoption at work, boosting teamwork, and opening new business opportunities through cross-generational coaching.

Kaseya forecasts AI risks, job cuts, and growth opportunities as managed service providers adapt to evolving tech, cybersecurity, and sustainability demands.

Survey finds Gen Z in Canada and the US views education as AI's biggest opportunity, favouring personalised tutoring and adaptive learning systems.

Series appoints humanoid robot Uri as Chief Marketing Officer, harnessing AI and robotics to revolutionise marketing and student engagement in social networking.

UNiDAYS taps Mona Akiki as Chief People Officer to drive global growth and enhance culture for its 250-strong London-based workforce.

Gen Z professionals urge UK workplaces to adopt visual, AI-powered collaboration tools, citing improved creativity and communication efficiency.

Stricter returns policies deter 66% of global shoppers, with Millennials and Gen Z most likely to avoid retailers who enforce tighter rules, Blue Yonder survey finds.