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New Zealand tightens rules for therapeutic, health ads
Marketing Technologies

New Zealand tightens rules for therapeutic, health ads

New Zealand tightens health advertising rules, sharpening evidence demands and making brands liable for influencer and social media claims.

By Karen Joy Bacudo • 4 min read • Wed, 25th Feb 2026
Advertising standards tightened to protect Kiwi consumers
Health Technologies

Advertising standards tightened to protect Kiwi consumers

New Zealand tightens health advertising code, curbing influencer endorsements, tougher evidence rules and stricter protections for vulnerable people.

By Karen Joy Bacudo • 5 min read • Tue, 17th Feb 2026
Shark Beauty's LED CryoGlow mask set for ANZ launch
Health Technologies

Shark Beauty's LED CryoGlow mask set for ANZ launch

Shark Beauty's award-winning CryoGlow cooling LED under-eye mask is set to launch in Australia and New Zealand, with a waitlist now open.

By Kaleah Salmon • 3 min read • Thu, 12th Feb 2026
Fujifilm unveils full Creator Summit lineup for Melbourne
Marketing Technologies

Fujifilm unveils full Creator Summit lineup for Melbourne

Fujifilm brings its Creator Summit to Melbourne with podcasters Toni and Ryan, Jord Hammond and 20+ sessions spanning photo, film and social.

By Sofiah Nichole Salivio • 4 min read • Thu, 12th Feb 2026
Pulse Advertising names Paola Nannelli as Chief Executive
eCommerce

Pulse Advertising names Paola Nannelli as Chief Executive

Pulse Advertising has named Paola Nannelli Chief Executive as it steps up UK and US growth plans in the fast-shifting social commerce market.

By Sofiah Nichole Salivio • 3 min read • Tue, 10th Feb 2026
BYRDLI & Travel Portland launch creator-led winter push
Marketing

BYRDLI & Travel Portland launch creator-led winter push

BYRDLI and Travel Portland unveil The Portland Cut, a creator-led winter campaign turning real-time city-meets-wild moments into bookable trips.

By Mark Tarre • 4 min read • Tue, 27th Jan 2026

Stories from Other Regions

Influencer Marketing stories

Fujifilm brings House of Photography pop-up to Melbourne
Instagram

Fujifilm brings House of Photography pop-up to Melbourne

Fujifilm will bring its interactive House of Photography pop-up to Melbourne's Chadstone in March 2026, offering hands-on gear and fashion sessions.

By Mark Tarre • 4 min read • Thu, 26th Feb 2026
UK fashion brands swap viral hype for AI & loyalty
Digital Transformation

UK fashion brands swap viral hype for AI & loyalty

UK fashion brands are ditching viral trend-chasing in favour of AI-powered personalisation, loyalty-building and deeper influencer storytelling.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 20th Feb 2026
Most Britons baffled by new AI & marketing job titles
Marketing Technologies

Most Britons baffled by new AI & marketing job titles

Most Britons have never heard of new AI and marketing roles, with many dismissing titles like Belonging Manager and Empathy Engineer as fake.

By Mark Tarre • 5 min read • Fri, 13th Feb 2026
Global eCommerce giants squeeze Australia's marketplaces
Digital Entertainment

Global eCommerce giants squeeze Australia's marketplaces

Amazon, Temu and Shein tighten their grip on Australian eCommerce as local marketplaces retreat and shoppers chase speed and social.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 12th Feb 2026
Google sets out AI-first future for ads & shopping
Marketing Technologies

Google sets out AI-first future for ads & shopping

Google maps out an AI-first overhaul of ads, Search and shopping, betting on creator-led influence and emerging agentic commerce tools.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 12th Feb 2026
Sendr unveils AI videos to rescue abandoned baskets
Customer Experience

Sendr unveils AI videos to rescue abandoned baskets

UK startup Sendr launches AI-personalised videos for eCommerce, claiming a 33% uplift in abandoned-cart revenue and 10x more clicks.

By Kaleah Salmon • 4 min read • Wed, 11th Feb 2026
UK consumers step up cross-checking as AI use grows
Customer Experience

UK consumers step up cross-checking as AI use grows

UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 11th Feb 2026
ASA tightens rules on therapeutic & health ads for 2026
Marketing Technologies

ASA tightens rules on therapeutic & health ads for 2026

ASA unveils tougher 2026 rules on health ads, targeting vulnerable audiences, stricter claims, and tighter control of online testimonials.

By Karen Joy Bacudo • 4 min read • Wed, 11th Feb 2026
Beast Industries buys Step in fintech for Gen Z push
Crypto

Beast Industries buys Step in fintech for Gen Z push

Beast Industries acquires fintech app Step, betting on financial literacy tools to turn his vast creator audience into customers.

By Karen Joy Bacudo • 3 min read • Wed, 11th Feb 2026
AliveNow crafts interactive 'Born To Trade' hub
Fintech

AliveNow crafts interactive 'Born To Trade' hub

AliveNow builds interactive 'Born To Trade' hub for FYERS, blending personalised videos and a daily quiz to drive repeat trader engagement.

By Kaleah Salmon • 4 min read • Thu, 5th Feb 2026
Security tops 2026 tech spend for Australian retailers
Data Protection

Security tops 2026 tech spend for Australian retailers

Security, privacy and data protection will command the biggest tech spend for Australian retail SMBs in 2026, ahead of AI and global growth.

By Mark Tarre • 4 min read • Tue, 3rd Feb 2026
caravancampingsales unveils AI wildlife ad campaign
Marketing Technologies

caravancampingsales unveils AI wildlife ad campaign

Caravancampingsales unveils an AI-led summer ad push starring animated Aussie wildlife to lure family campers and young explorers.

By Mark Tarre • 4 min read • Fri, 30th Jan 2026