Marketing Automation stories - Page 3
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
5 Fraud use cases you can stop with email validation
Last month
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marketing automation
Rising fraud is exploiting fake and disposable emails; smarter validation at sign-up and checkout can block attacks before they cost you.
Programmatic digital OOH set to reshape media plans
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marketing automation
Programmatic digital out-of-home is set to become a core media-plan pillar by 2026 as tighter budgets push marketers towards data-led OOH.
Infobip sees Black Friday rich messaging volumes surge
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marketing automation
Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.
The creative arms race: How AI and UA funding is changing the landscape of gaming
Last month
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marketing automation
AI and user acquisition funding are accelerating ad testing in gaming, making creative velocity key to success in today’s competitive mobile market.
Brevo raises EUR €500 million to expand AI & US presence
Last month
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marketing automation
Brevo has raised EUR €500 million, reaching unicorn status to boost AI capabilities and expand its US presence, targeting EUR €1 billion revenue by 2030.
2026 Predictions: Marketing and ad trends across APAC
Last month
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marketing automation
In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.
2026 trends: AI’s impact on advertising strategy and execution
Last month
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marketing automation
Nexxen's AI suite nexAI will revolutionise 2026 advertising by enhancing planning, optimisation and real-time insights across TV and streaming platforms.
Experts reveal key CX, personalisation and AI trends for 2026
Last month
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marketing automation
Experts reveal 2026 CX trends: seamless AI-human service, hyper-individualised experiences, and AI as an intimate advisor shaping marketing strategies.
From data chaos to email clarity: How to choose the best CRM email tool
Wed, 26th Nov 2025
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marketing automation
Nearly half of daily emails are spam; choosing the right CRM email tool boosts engagement by tracking deliverability and customer behaviours.
Small businesses are unsubscribing from their MarTech stack - And I don’t blame them
Sat, 22nd Nov 2025
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marketing automation
Small businesses are cutting back on costly martech subscriptions, favouring simpler, local Australian software that better fits their needs and budgets.
Cloudbeds & Klaviyo partner to boost hotel guest marketing
Sat, 22nd Nov 2025
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marketing automation
Cloudbeds partners with Klaviyo to enable hotels to automate personalised guest marketing and boost direct bookings using integrated real-time data.
Consilium unveils UniCampaign 15 with AI for smarter outreach
Fri, 21st Nov 2025
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marketing automation
Consilium Software launches UniCampaign Version 15, featuring AI-powered automation and enhanced compliance for smarter, multi-channel enterprise outreach.
AppsFlyer unveils AI-powered marketing suites for data & security
Fri, 21st Nov 2025
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marketing automation
AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.
Denodo boosts AI-driven marketing with unified data platform
Fri, 21st Nov 2025
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marketing automation
Denodo, dubbed 'One to Watch', enhances AI-driven marketing with a unified data platform integrated in Snowflake's AI Data Cloud for real-time insights.
Robotic Marketer launches unified marketing & project platform
Fri, 21st Nov 2025
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marketing automation
Robotic Marketer unveils a unified platform combining marketing automation and project management to help SMBs streamline and automate their campaigns.
Small firms turn to autonomous platforms for marketing gains
Fri, 21st Nov 2025
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marketing automation
Small firms are adopting autonomous all-in-one marketing platforms to cut costs and boost efficiency amid rising staff expenses and tech complexities.
How we automated inbound lead qualification in one afternoon, and why accuracy beats automation in RevOps
Fri, 21st Nov 2025
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marketing automation
Lusha automated inbound lead qualification in one afternoon using verified data, proving accuracy is key to effective RevOps automation and growth.
AppsFlyer unveils AI-powered marketing tools for app-first brands
Fri, 21st Nov 2025
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marketing automation
AppsFlyer launches Modern Marketing Cloud, an AI-powered platform with eight new tools boosting mobile-first app marketing across Southeast Asia.
MetadataONE platform launched with F1 Academy sponsorship reveal
Fri, 21st Nov 2025
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marketing automation
Metadata.io launches AI-powered MetadataONE platform for rapid digital marketing and announces sponsorship with F1 Academy driver Nicole Havrda.
Commerce media maturity benchmark highlights sectoral disparities
Thu, 20th Nov 2025
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marketing automation
New research reveals retail leads commerce media maturity, with 22% at advanced stages, while automotive lags, highlighting vast sector disparities worldwide.