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Marketing strategy stories

Brightcove enhances platform with Acquia partnership
Enterprise Content Management

Brightcove enhances platform with Acquia partnership

Brightcove has unveiled major upgrades to its streaming platform through strategic partnerships, enhancing video content creation, distribution, and monetisation.

By Melania Watson • 2 min read • Thu, 19th Dec 2024
Adobe names Lara Balazs as new chief marketing officer
Marketing Technologies

Adobe names Lara Balazs as new chief marketing officer

Adobe has appointed Lara Balazs as its new Chief Marketing Officer, tasked with enhancing global marketing strategies under CEO Shantanu Narayen.

By Imee Dequito • 2 min read • Tue, 3rd Dec 2024
Matthew Winter joins Prophet as new Head of Engineering
Partner Programmes

Matthew Winter joins Prophet as new Head of Engineering

Matthew Winter has been appointed Head of Engineering at Prophet, enhancing its data ingestion capabilities as the company experiences significant growth.

By Imee Dequito • 3 min read • Tue, 26th Nov 2024
Dave Schneider joins Logpoint as VP of marketing
Security Information and Event Management

Dave Schneider joins Logpoint as VP of marketing

Logpoint has appointed Dave Schneider as Vice President of Marketing, tasked with enhancing the company's global strategy and driving growth.

By Imee Dequito • 3 min read • Fri, 22nd Nov 2024
Marketing shifts to AI-focused strategies in 2025
Data Analytics

Marketing shifts to AI-focused strategies in 2025

In 2025, the marketing sector is expected to transform dramatically, as firms prioritise technology investments and AI to navigate tighter budgets.

By Sean Mitchell • 3 min read • Tue, 19th Nov 2024
AI to transform B2B marketing strategies in 2025
Customer Experience

AI to transform B2B marketing strategies in 2025

In 2025, AI is set to revolutionise B2B marketing, driving strategic planning and customer engagement, says Marketing Eye's Anna D'Souza.

By Sean Mitchell • 3 min read • Mon, 18th Nov 2024
Marketing faces a transformative AI-driven future by 2025
Data Analytics

Marketing faces a transformative AI-driven future by 2025

The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.

By Shannon Williams • 3 min read • Fri, 15th Nov 2024
Nearly half of AI marketing efforts fail to meet goals
Digital Transformation

Nearly half of AI marketing efforts fail to meet goals

New research reveals that while 73% of companies have adopted AI in marketing, only 52% are achieving expected business value, posing significant challenges.

By Shannon Williams • 3 min read • Fri, 15th Nov 2024
Impressive Labs launches support for in-house marketers
Marketing Technologies

Impressive Labs launches support for in-house marketers

Impressive has unveiled Impressive Labs, a new service designed to enhance in-house digital marketing teams while cutting agency costs.

By Imee Dequito • 2 min read • Tue, 12th Nov 2024
Brightcove unveils Marketing Insights to boost video ROI
Marketing Technologies

Brightcove unveils Marketing Insights to boost video ROI

Brightcove unveils Marketing Insights, enhancing video campaign measurement to empower marketers in optimising content strategies and tracking performance.

By Sean Mitchell • 3 min read • Tue, 12th Nov 2024
Aston Barclay partners with IDHL for digital expansion
Customer Experience

Aston Barclay partners with IDHL for digital expansion

Aston Barclay has engaged digital agency IDHL to enhance its marketing strategy, aiming to boost revenue and improve customer experience.

By Catherine Knowles • 3 min read • Thu, 7th Nov 2024
Vudoo strengthens global strategy with key appointments
Customer Experience

Vudoo strengthens global strategy with key appointments

Vudoo enhances its international strategy with key appointments of Ben Buckley to the board and Sarah Lawson Johnston as Managing Director for EMEA.

By Imee Dequito • 3 min read • Wed, 6th Nov 2024
JobAdder appoints Fabrice Etienne as Chief Marketing Officer
Software-as-a-Service

JobAdder appoints Fabrice Etienne as Chief Marketing Officer

JobAdder has appointed Fabrice Etienne as Chief Marketing Officer to drive international expansion, focusing on growth in Australia and the UK.

By Imee Dequito • 3 min read • Mon, 4th Nov 2024
CellPoint Digital promotes Sørensen & Osei to key roles
Fintech

CellPoint Digital promotes Sørensen & Osei to key roles

CellPoint Digital has promoted Michael Sørensen to CTO and Steven Osei to CMO, enhancing their leadership amid rapid fintech industry changes.

By Imee Dequito • 3 min read • Thu, 10th Oct 2024

Stories from Other Regions

Marketing strategy stories

Everything5Pounds transforms online with SHOPLINE solution
Digital Transformation

Everything5Pounds transforms online with SHOPLINE solution

SHOPLINE has successfully implemented its enterprise solution for Everything5Pounds, enhancing the UK retailer's digital capabilities and sales potential.

By Catherine Knowles • 2 min read • Tue, 26th Nov 2024
Electronic retailers anticipate web traffic surge for Black Friday
Marketing Technologies

Electronic retailers anticipate web traffic surge for Black Friday

Electronic retailers expect a surge in web traffic this Black Friday, anticipating a 76% increase in sales from last year, according to a new report.

By Sean Mitchell • 3 min read • Fri, 22nd Nov 2024
Scaleup Mediafund invests in Naked Life & Settle Easy
Partner Programmes

Scaleup Mediafund invests in Naked Life & Settle Easy

Scaleup Mediafund has finalised investments in Naked Life and Settle Easy during its AUD $15 million funding round, focusing on media-for-equity support.

By Imee Dequito • 3 min read • Wed, 23rd Oct 2024
Why affiliate programmes aren't just for big businesses
Marketing Technologies

Why affiliate programmes aren't just for big businesses

Even small enterprises can now leverage affiliate programmes, thanks to evolving tech and referral software, making this cost-effective strategy accessible to all.

By Kirsty Sharman • 5 min read • Mon, 30th Sep 2024