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Search engines stories

Exclusive: Viafoura's Mark Zohar on the future of media engagement
Data Analytics

Exclusive: Viafoura's Mark Zohar on the future of media engagement

Viafoura's Mark Zohar says AI and data will power loyal, paying news communities as publishers abandon dependence on big platforms.

By Jake MacAndrew • 4 min read • Sat, 14th Mar 2026
AI spend surges but marketers struggle to generate value
Digital Transformation

AI spend surges but marketers struggle to generate value

Marketers pour money into AI, yet most still blast generic spam as fragmented data blocks the real conversations customers now expect.

By Catherine Knowles • 4 min read • Sat, 28th Feb 2026
Shoppers turn to AI tools in hunt for better retail deals
Digital Transformation

Shoppers turn to AI tools in hunt for better retail deals

Shoppers are turning to AI tools like ChatGPT to hunt for personalised retail deals, valuing quality offers over rock-bottom prices.

By Kaleah Salmon • 4 min read • Fri, 20th Feb 2026

Global Stories

Search engines stories

Why brand visibility is the most critical metric in today's AI-driven world
Customer Relationship Management

Why brand visibility is the most critical metric in today's AI-driven world

As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.

By Gemma Manning • 7 min read • Wed, 18th Mar 2026
The Golden Triangle of marketing in the AI era
Digital Transformation

The Golden Triangle of marketing in the AI era

As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.

By Gemma Manning • 6 min read • Mon, 16th Mar 2026
saas.group tops USD $100m ARR as AI drives next phase
Software-as-a-Service

saas.group tops USD $100m ARR as AI drives next phase

saas.group surpasses USD $100m ARR as it doubles down on AI-led upgrades and fresh acquisitions across its 25-plus software brands.

By Sean Mitchell • 4 min read • Fri, 13th Mar 2026
Europe embraces AI but bristles at low‑quality content
Customer Experience

Europe embraces AI but bristles at low‑quality content

Europeans are embracing AI for daily tasks and shopping, even as frustration mounts over a surge in low‑quality AI‑generated content.

By Shannon Williams • 5 min read • Thu, 12th Mar 2026
Elastic says AI search & context now decide customer loyalty
Hybrid Cloud

Elastic says AI search & context now decide customer loyalty

Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.

By Anthony Caruana • 6 min read • Tue, 10th Mar 2026
Google AI more negative than ChatGPT for brand reputation
Customer Experience

Google AI more negative than ChatGPT for brand reputation

AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.

By Catherine Knowles • 4 min read • Fri, 6th Mar 2026
From video games to AI visibility: How women in tech can build authority through PR
Gaming

From video games to AI visibility: How women in tech can build authority through PR

From gaming roots to AI-era PR, women in tech can turn media visibility into authority, unlocking investors, customers and influence.

By Candice Gersun • 4 min read • Thu, 5th Mar 2026
Shoppers ditch Australian brands over poor site search
Digital Transformation

Shoppers ditch Australian brands over poor site search

Shoddy search tools are driving Australians from favourite online retailers, with 72% abandoning brands and many paying rivals more.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 5th Mar 2026
Retailers brace for AI search and complex deal discovery
Digital Transformation

Retailers brace for AI search and complex deal discovery

As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.

By Dan Surtees • 4 min read • Wed, 4th Mar 2026
Q4 upgrades IR sites to boost visibility in AI search
Software-as-a-Service

Q4 upgrades IR sites to boost visibility in AI search

Q4 adds AI-focused optimisation to investor relations sites, helping listed firms surface verified disclosures in answer engines like ChatGPT.

By Mark Tarre • 4 min read • Wed, 4th Mar 2026

Stories from Other Regions

Search engines stories

Irish firms boost generative AI use as staff adopt it
Data Protection

Irish firms boost generative AI use as staff adopt it

Irish workers race ahead of their employers on generative AI, as staff adopt free tools faster than firms can set policies and pay for them.

By Mark Tarre • 4 min read • Thu, 12th Mar 2026
'Software is not dead', says Elastic CPO Ken Exner
Digital Transformation

'Software is not dead', says Elastic CPO Ken Exner

Elastic's Ken Exner insists “software is not dead” as the firm touts AI-powered search, context engineering and new agent-building tools.

By Adam Zuchetti • 5 min read • Fri, 6th Mar 2026
Confidence gap stalls visits to Australian museums
Customer Experience

Confidence gap stalls visits to Australian museums

Australians warm to museums and galleries, but cost fears and shaky confidence in value still stop many visits before tickets are booked.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 5th Mar 2026
CEEK posts 50 percent growth & hires Grace Flusfeder
Marketing Technologies

CEEK posts 50 percent growth & hires Grace Flusfeder

London agency CEEK posts 50% growth in 2025 and hires Grace Flusfeder as Head of Social & Creative to drive its AI-first visibility model.

By Sofiah Nichole Salivio • 4 min read • Thu, 26th Feb 2026