Latest news - Page 4
AdsAdvisor introduces platform for app marketing analytics
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gaming
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data analytics
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digital entertainment
AdsAdvisor has launched a global marketing platform offering mobile app businesses advanced analytics and creative workflow tools to boost growth.
Linn Academy returns in 2025 to boost ecommerce innovation
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digital transformation
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supply chain
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ecommerce
Linnworks will revive its Linn Academy event in June 2025 as it will offer e-commerce retail pros insights, networking, and the latest industry developments.
Freepik launches AI-powered enterprise service for large firms
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edutech
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uc
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martech
Freepik launches Enterprise AI plan offering secure, scalable creative tools with centralised controls, legal protections, and unlimited users for large firms.
Sinch partners with OneReach.ai to boost global AI comms
Last month
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crm
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uc
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digital transformation
Sinch partners with OneReach.ai to launch AI-powered agentic experiences, enhancing global customer communication across messaging, voice, and email channels.
Creatopy appoints Thibault Imbert to drive AI product growth
Last month
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martech
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cdp
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ai
Creatopy appoints Thibault Imbert as Chief Product & Growth Officer, focusing on AI-driven innovation to boost product impact and market expansion.
Jennifer Catto named executive vice president at Sabre
Last month
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digital transformation
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cx
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martech
Sabre appoints Jennifer Catto as EVP and CMO to drive global marketing strategy and growth, leveraging her 25 years' experience in transformational leadership.
Optimizely unveils enhanced Opal AI to boost marketing workflows
Last month
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martech
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rpa
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cdp
Optimizely upgrades its AI tool Opal with new features and workflows to boost marketing efficiency within the Optimizely One suite, enhancing task automation.
AI & unified platforms shape the future of self-service
Last month
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cx
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martech
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digital entertainment
B2C firms are embracing AI-powered self-service platforms to cut costs and boost customer flexibility, enhancing subscription account management.
NICE & ServiceNow partner on AI to unify customer service
Last month
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crm
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uc
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devops
NICE and ServiceNow partner to launch an AI-powered platform by Q4 2025, uniting customer service and enterprise operations for faster, seamless fulfilment.
RingCentral unveils flexible pay-per-organiser model for events
Last month
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uc
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digital transformation
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hyperscale
RingCentral wins Frost & Sullivan's 2025 Global Customer Value Leadership Award and rolls out pay-per-organiser pricing for its Events platform.
Consilium launches UniCRM for contact centre operations
Last month
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crm
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uc
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cx
Consilium Software has launched UniCRM, a new platform that unifies Help Desk, Collections, and Telemarketing to boost contact centre efficiency and customer experience.
How the Orlando Magic are reinventing fandom with data and AI
Last month
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data analytics
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digital transformation
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cx
The Orlando Magic and SAS are revolutionising fandom by using data and AI to personalise experiences, boost ticket sales, and deepen fan engagement.
Eagle Eye & Ecrebo partner to boost smart receipt marketing
Last month
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cx
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martech
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commerce systems
Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.
Transparency urged to build stronger client-agency trust
Last month
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devops
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apm
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software development
Helen Johnson, Tangram's founder, urges agencies to boost transparency in client relationships, citing that 40% of clients may switch partners within six months.
AI-focused marketing risks eroding trust, says new research
Last month
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cx
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martech
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genai
New study finds consumers trust companies more when they promote human expertise over AI, especially in personalised services like healthcare and luxury goods.
Only 44% of CIOs seen as AI-savvy by CEOs, survey finds
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digital transformation
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partner programmes
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ai
A Gartner survey finds just 44% of CIOs deemed 'AI-savvy' by CEOs, who stress urgent upskilling to harness AI's business-transforming power.
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Udemy appoints Neeracha Taychakhoonavudh to lead CX
Last month
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digital transformation
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cx
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martech
Udemy appoints Neeracha Taychakhoonavudh as its first Chief Customer Experience Officer to lead global customer success and operations strategy.
Safeguard Global unveils new brand to guide international growth
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hcm
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global expansion
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employer of record
Safeguard Global has unveiled a refreshed brand identity to reinforce its role as a key guide in global workforce management and international expansion.
Retailers boost performance with personalisation & new tech
Last month
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digital transformation
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cx
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martech
Cloudinary's survey reveals 93% of retailers see up to 4x better results from personalisation, boosting online and in-store customer experiences globally.
Calabrio appoints Frank Ciccone as new Chief Revenue Officer
Last month
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uc
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cx
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martech
Calabrio appoints Frank Ciccone as Chief Revenue Officer to spearhead global sales and growth in customer experience sector.