CMOtech Canada - Technology news for CMOs & marketing decision-makers

Latest news - Page 63

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eToro appoints Lale Akoner as Global Market Analyst

Thu, 23rd Jan 2025
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eToro has appointed Lale Akoner as its new Global Market Analyst, boosting its investment insights team with her ten years of industry experience.
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Qualtrics & SAP partner to enhance employee experiences

Thu, 23rd Jan 2025
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Qualtrics has partnered with SAP to enhance employee experiences, integrating its XM platform with SAP SuccessFactors to boost engagement and productivity.
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Bringing personalized loyalty strategies to life: From promise to reality

Wed, 22nd Jan 2025
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Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.
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AnalytixInsight raises CAD $120k through share issuance

Tue, 21st Jan 2025
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AnalytixInsight has raised CAD $120,000 through a non-brokered private placement of 12 million common shares at CAD $0.01 each, pending TSX acceptance.
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AI & automation drive advertising shifts in 2025 report

Tue, 21st Jan 2025
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Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.
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Blackmagic URSA Cine 12K LF now Netflix approved

Tue, 21st Jan 2025
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Blackmagic Design's URSA Cine 12K LF digital film camera has been added to Netflix's Approved Camera List, enhancing options for producers meeting stringent filming standards.
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Canadian firms to boost AI investments significantly by 2025

Tue, 21st Jan 2025
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A recent IBM study reveals that 56% of Canadian IT leaders intend to boost AI investments in 2025, focusing on innovation and productivity amidst gradual ROI.
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Canada invests CAD $988,100 in USask's Opus incubator

Tue, 21st Jan 2025
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The Canadian Government has pledged nearly CAD $1 million to the Opus startup incubator at the University of Saskatchewan, boosting local tech entrepreneurship.
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How to work with TechDay: A guide for PR Agencies

Tue, 17th Dec 2024
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Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.
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Marketing budgets rise in 2024, AI drives strategic growth

Fri, 15th Nov 2024
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A survey by 10Fold reveals 65% of marketing leaders in the US, Canada, and Europe anticipate larger budgets in 2024, despite fewer KPI pressures.
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Xero awards SG$630,000 to support small business vision

Tue, 5th Nov 2024
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Xero has awarded SG$630,000 to 28 winners of the 2024 Beautiful Business Fund, supporting small businesses across multiple countries.
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18 year 'wild ride' for TechDay to global tech news powerhouse

Wed, 31st Jul 2024
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TechDay is celebrating 18 years of growth, transforming from a small magazine to what is now a global digital powerhouse.
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Gretchen Johnson joins Nexxen as new Chief People Officer

Thu, 1st Feb 2024
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Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.
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Freshworks welcomes Mika Yamamoto as new Chief Customer & Marketing Officer

Wed, 29th Nov 2023
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Freshworks hires Mika Yamamoto, with an impressive 25-year track record, as its Chief Customer and Marketing Officer.
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The SaaS start-up behind Love Island wins innovation award

Mon, 23rd Oct 2023
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Australian start-up, Lumi.Media, earns prestigious Cannes sustainability and innovation award for TV production tech.
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LiveRamp and Pinterest enhance advertisement opportunities

Thu, 10th Aug 2023
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LiveRamp expands partnership with Pinterest to offer global integration for advertisers, reaching audiences seamlessly on Pinterest's platform.
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TechDay celebrates 17 years of service

Thu, 27th Jul 2023
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In an amazing achievement, we celebrate our 17th birthday! From our humble beginnings so long ago, TechDay and the team have come quite a long way.
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What to understand about lead generation from 2023 onwards

Fri, 24th Feb 2023
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Techday's extensive research shows that customers now only enquire with suppliers after thorough research, changing the marketing-to-sales conversion funnel.
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Visuals an eye-catcher for leaders when browsing B2B content

Thu, 26th Jan 2023
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Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.
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Introducing Ultimate Guides, TechDay's new editorial features

Fri, 23rd Sep 2022
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TechDay introduces new Ultimate Guides, providing comprehensive coverage on various topics across its sites. Brand features available.