CMOtech Canada - Technology news for CMOs & marketing decision-makers

Latest news - Page 62

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Yavrio raises USD $2.4m to streamline ERP systems

Sat, 1st Feb 2025
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digital transformation
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fintech
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erp
Yavrio, a fintech firm in London, has raised USD $2.4 million in seed funding to transform ERP systems by eliminating error-prone CSV file imports.
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Nextiva survey reveals CX's growing importance for revenue

Fri, 31st Jan 2025
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cx
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martech
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ai
A recent survey reveals a pivotal shift in customer experience's significance, with 96% of CX leaders reporting corporate recognition as a revenue driver.
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Commerce Team & Block & Tam form strategic partnership

Fri, 31st Jan 2025
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martech
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commerce systems
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e-commerce
The Commerce Team Global and Block and Tam have formed a strategic partnership to enhance online growth for retailers, merging ecommerce and digital marketing expertise.
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How A Passwordless Future Can Become A Reality

Thu, 30th Jan 2025
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biometrics
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mfa
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phishing
As organisations face rising cyber threats, many are abandoning traditional passwords for passwordless and multi-factor authentication, promising enhanced security.
Bugcrowd

You need to see your attack surface if you want to manage it

Thu, 30th Jan 2025
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data protection
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devops
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iot
As the complexities of corporate IT environments expand, cybersecurity experts warn that organisations must effectively identify their attack surface to enhance protection.
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VR mobile games on Android see 60% growth, 13 million new users

Thu, 30th Jan 2025
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gaming
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digital entertainment
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ar, vr & metaverse
A new study by SplitMetrics reveals a remarkable 60% increase in new Android VR game users, with 13 million joining in 2024, marking record growth.
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Blackpearl Group posts $11.1m ARR in Q3 report

Thu, 30th Jan 2025
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cx
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martech
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customer engagement
Blackpearl Group has reported a substantial increase in Annual Recurring Revenue, reaching NZD $11.1 million by December 2024, amidst strategic innovations.
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Ignition appoints Strickland & Foo to top executive roles

Wed, 29th Jan 2025
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saas
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crm
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cfo
Ignition has bolstered its executive leadership team with the appointments of Greg Strickland as CEO and Amy Foo as CFO, aiming for future growth.
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Cleaning up the chaos and elevating unstructured data value

Wed, 29th Jan 2025
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data analytics
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digital transformation
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bi
With unstructured data comprising 80-90% of global information, businesses must adopt modern management technologies to unlock its hidden value effectively.
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Shirofune integrates LinkedIn Ads into ad platform suite

Wed, 29th Jan 2025
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devops
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martech
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commerce systems
Shirofune has integrated LinkedIn Ads into its platform, enabling efficient campaign management alongside major ad platforms like Google and Facebook.
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AI operationalisation challenges explored in new report

Tue, 28th Jan 2025
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supply chain
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genai
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ai
Thoughtworks has unveiled its fifth Looking Glass report, emphasising AI's integration challenges and the urgent need for businesses to modernise data practices.
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AI apps see 180% growth, TikTok leads social downloads

Tue, 28th Jan 2025
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social media
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tiktok
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sensor tower
Sensor Tower's latest report reveals a booming global mobile economy, with users logging 4.2 trillion hours and AI apps surging to a billion-dollar market.
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Equativ updates Maestro platform for better ad management

Mon, 27th Jan 2025
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martech
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clean technologies
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sustainability
Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.
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Top trends shaping retail media to reach USD $179.5bn

Mon, 27th Jan 2025
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martech
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ai
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adtech
A new report forecasts the global retail media market will soar to USD $179.5 billion by 2025, driven by AI and innovative advertising strategies.
Samara halterman

Myriad360 appoints first Chief Marketing Officer, Halterman

Fri, 24th Jan 2025
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uc
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collaboration
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cmo
Myriad360 has appointed Samara Halterman as its inaugural Chief Marketing Officer, enhancing its leadership team to drive growth and innovation.
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Clay secures USD $40 million, valued at USD $1.25 billion

Fri, 24th Jan 2025
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cx
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martech
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agentic ai
Clay has raised USD $40 million in Series B funding, boosting its valuation to USD $1.25 billion following impressive revenue growth and strategic acquisitions.
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Offline coupons drive higher engagement over online ones

Thu, 23rd Jan 2025
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marketing
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fujifilm
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online marketing
A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.
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Kentico celebrates digital innovation with 2024 awards

Thu, 23rd Jan 2025
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edutech
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digital transformation
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ecm
The Kentico Site of the Year 2024 Awards have celebrated 30 exceptional digital projects, demonstrating the platform's growing impact across various industries.
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Global PWA market set to grow from USD $3.53bn to $21.44bn

Thu, 23rd Jan 2025
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cx
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martech
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ai
The global progressive web app market is poised to surge dramatically, growing from USD $3.53 billion in 2024 to USD $21.44 billion by 2033.
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PPDS extends partnership with Oracle Red Bull Racing team

Thu, 23rd Jan 2025
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uc
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digital signage
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displays
PPDS and Oracle Red Bull Racing have announced a multi-year contract extension, continuing PPDS as the exclusive digital display supplier for the F1 team.