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Customer engagement stories

Logicalis wins Microsoft Frontier Partner, Copilot status
Digital Transformation

Logicalis wins Microsoft Frontier Partner, Copilot status

The status should help Logicalis win more AI deployment work as organisations move from pilots to wider use of Microsoft tools.

By Joseph Gabriel Lagonsin • 4 min read • This month
Tech Mahindra brings Perplexity AI into sales teams
Software-as-a-Service

Tech Mahindra brings Perplexity AI into sales teams

Customer-facing teams will get real-time, source-backed research tools as Tech Mahindra seeks faster, more tailored sales discussions.

By Sofiah Nichole Salivio • 4 min read • Last month
Ping Identity appoints Sultan as APJ general manager
Hybrid Cloud

Ping Identity appoints Sultan as APJ general manager

The hire comes as APJ customers accelerate AI deployment, raising demand for identity controls to manage human and machine access safely.

By Joseph Gabriel Lagonsin • 3 min read • Last month
NFON shareholders back AI strategy at annual meeting
Software-as-a-Service

NFON shareholders back AI strategy at annual meeting

Investor backing for NFON's AI push came as the Munich software group lifted revenue to EUR 89.1 million and boosted margins.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Yealink opens Singapore global headquarters & centre
Unified Communications

Yealink opens Singapore global headquarters & centre

The expansion will bolster Yealink's Asia-Pacific support and cloud operations as multinationals redraw regional bases, with Singapore gaining more tech jobs.

By Sean Mitchell • 4 min read • Last month
Marketers turn to AI as personalisation revolution arrives
Customer Experience

Marketers turn to AI as personalisation revolution arrives

Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.

By David Shilovsky • 5 min read • Last month
Enterprise event pros favour AI translation over humans
Software-as-a-Service

Enterprise event pros favour AI translation over humans

Budget pressure and easier deployment are driving event teams to adopt AI translation, with 66% saying it beats human interpreters.

By Mark Tarre • 4 min read • Last month
SAP study finds AI agents shape Gen Z buying decisions
Customer Relationship Management

SAP study finds AI agents shape Gen Z buying decisions

Nearly half of Gen Z shoppers now use AI agents to help choose products, forcing brands to rethink how they reach buyers in peak trading periods.

By Sofiah Nichole Salivio • 3 min read • Last month
8x8 launches AI Routing for broader customer service
Software-as-a-Service

8x8 launches AI Routing for broader customer service

Customer queries can now be directed to experts beyond the contact centre, as 8x8's new tool uses data to match issues in real time.

By Mark Tarre • 4 min read • Last month
SAP Concur says CFOs need strategic & people skills
Data Analytics

SAP Concur says CFOs need strategic & people skills

Most finance chiefs still need sharper strategic, people and commercial skills before boards will back them for the top job, a survey found.

By Karen Joy Bacudo • 4 min read • Last month

Stories from Other Regions

Customer engagement stories

Australian superannuation, at the crossroads, must embrace AI
Digital Transformation

Australian superannuation, at the crossroads, must embrace AI

With $310 billion sitting in dormant accounts, funds face rising churn and must use AI to keep members and assets in place.

By Josh Shipman • 4 min read • This month
Amazon Prime tops US loyalty rankings, study finds
Customer Experience

Amazon Prime tops US loyalty rankings, study finds

Rewards are now swaying 91% of US shoppers to buy again, with Amazon Prime, Walmart+ and Starbucks Rewards topping loyalty rankings.

By Sofiah Nichole Salivio • 4 min read • Last month
GS1 Australia urges retailers to upgrade to 2D barcodes
Digital Transformation

GS1 Australia urges retailers to upgrade to 2D barcodes

Older scanners may soon miss batch and expiry data as retailers are pushed to adopt 2D barcodes for better traceability and recalls.

By Sean Mitchell • 4 min read • Last month
myPlates event draws 800 personalised vehicles in rain
Customer engagement

myPlates event draws 800 personalised vehicles in rain

Despite wet weather, more than 800 personalised vehicles turned Royal Randwick into a family motoring showcase for owners sharing their stories.

By Mark Tarre • 4 min read • Last month
Landmark's Alkami partnership lifts business banking
Digital Transformation

Landmark's Alkami partnership lifts business banking

Landmark Credit Union has turned a digital overhaul into growth, lifting business profiles above 7,800 and adding USD $150,000 in fee income.

By Karen Joy Bacudo • 4 min read • Last month
3PL appoints Ryan Walker as Head of Customer Experience
Digital Transformation

3PL appoints Ryan Walker as Head of Customer Experience

The new role signals 3PL's push to improve service and align staff, systems and technology as competition in fulfilment intensifies.

By Sofiah Nichole Salivio • 4 min read • Last month
JioHotstar says voice search overtakes text in discovery
Digital Transformation

JioHotstar says voice search overtakes text in discovery

More than 60% of JioHotstar users now use voice to find content, as the streamer bets on AI to tame its 300,000-hour library.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Code and Theory launches sports content system with Adobe
Software-as-a-Service

Code and Theory launches sports content system with Adobe

Sports teams juggling dozens of sponsors and channels are set for tighter content control as a new Adobe-backed system tackles governance and ROI.

By Mark Tarre • 3 min read • Last month