CMOtech Canada - Technology news for CMOs & marketing decision-makers
Canada

Customer engagement Stories - Page 9

Global Stories

Customer engagement stories

OFX appoints Liz Lord to drive broader business offer
Digital Transformation

OFX appoints Liz Lord to drive broader business offer

OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 25th Mar 2026
Points, personalisation and innovation: How industry leaders are redefining loyalty
Data Analytics

Points, personalisation and innovation: How industry leaders are redefining loyalty

AI is turning loyalty members into “segments of one”, as Asia Pacific leaders shift from flashy tech to invisible, always-relevant rewards.

By Eagle Eye • 4 min read • Tue, 24th Mar 2026
Broot.ai adds Vonage voice APIs for in-app CRM calling
Software-as-a-Service

Broot.ai adds Vonage voice APIs for in-app CRM calling

Broot.ai has embedded Vonage voice APIs into its CRM, enabling one-click in-app calling, local numbers and unified activity tracking for teams.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 24th Mar 2026
KnowBe4 appoints Kawin Boonyapredee as APJ CISO advisor
Digital Transformation

KnowBe4 appoints Kawin Boonyapredee as APJ CISO advisor

KnowBe4 names Dr Kawin Boonyapredee APJ CISO advisor to steer human risk and AI cyber threat strategy from a new base in Singapore.

By Mark Tarre • 3 min read • Mon, 23rd Mar 2026
Oracle NetSuite rolls out AI upgrades for ANZ users
DevOps

Oracle NetSuite rolls out AI upgrades for ANZ users

NetSuite unveils AI-powered tools and connectors for ANZ customers, promising automation across finance, inventory, warehousing and eCommerce.

By Karen Joy Bacudo • 4 min read • Mon, 23rd Mar 2026
Prophet bolsters Australian team with two key hires
Digital Transformation

Prophet bolsters Australian team with two key hires

Prophet hires Lia Carruthers and Becky McMillan in Australia as it scales from start-up to growth phase and boosts marketing and customer teams.

By Sean Mitchell • 4 min read • Mon, 23rd Mar 2026
Exclusive: G+D's Sofiane Chouane on the future of European fintech
Data Protection

Exclusive: G+D's Sofiane Chouane on the future of European fintech

European fintech is maturing as G+D's Sofiane Chouane charts a future shaped by stricter regulation, AI, and bank-startup partnerships.

By Jake MacAndrew • 4 min read • Sat, 21st Mar 2026
Infobip report marks shift to omnichannel AI messaging
Unified Communications

Infobip report marks shift to omnichannel AI messaging

Infobip data shows single-channel alerts collapsing as brands pivot to omnichannel, AI-led conversations across SMS, RCS, WhatsApp and voice.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 20th Mar 2026
Circles, Airwallex bring embedded finance to global telcos
Software-as-a-Service

Circles, Airwallex bring embedded finance to global telcos

Circles partners with Airwallex to plug embedded banking into CirclesX, letting telcos launch financial services across more than 70 markets.

By Karen Joy Bacudo • 4 min read • Thu, 19th Mar 2026
Changing customer loyalty landscape: Here's what retail leaders need to know
Data Analytics

Changing customer loyalty landscape: Here's what retail leaders need to know

Retail leaders are racing to turn data, AI and retail media into performance engines, reshaping how customer loyalty will work by 2026.

By Jonathan Reeve • 5 min read • Thu, 19th Mar 2026
AI speeds up content production, but sameness a problem
Customer Experience

AI speeds up content production, but sameness a problem

PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.

By Shannon Williams • 4 min read • Thu, 19th Mar 2026
Singulr AI expands Richard Bird role to steer agentic risk
Data Protection

Singulr AI expands Richard Bird role to steer agentic risk

Singulr AI hands Richard Bird an expanded CSO2 brief to fuse security and strategy as enterprises confront rising agentic AI risk.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 19th Mar 2026

Stories from Other Regions

Customer engagement stories

SAP finds UK brands overestimate customer experience
Customer Relationship Management

SAP finds UK brands overestimate customer experience

SAP warns UK brands drastically overrate their customer experience as consumers report disjointed, impersonal service despite AI investment.

By Sofiah Nichole Salivio • 4 min read • Wed, 25th Mar 2026
ADI urges forecourts to boost sales with digital signs
Digital Signage

ADI urges forecourts to boost sales with digital signs

ADI is urging UK forecourts to switch to digital signage, claiming screens can boost footfall, upsell higher-margin goods and transform sites.

By Kaleah Salmon • 4 min read • Tue, 24th Mar 2026
Clear Mountain Bank adopts Alkami digital platform
Data Analytics

Clear Mountain Bank adopts Alkami digital platform

Clear Mountain Bank rolls out Alkami's digital platform to modernise services, add data-led marketing and rival larger lenders' tech.

By Karen Joy Bacudo • 3 min read • Tue, 24th Mar 2026
BT says over 3 million UK homes move to digital landlines
Unified Communications

BT says over 3 million UK homes move to digital landlines

More than 3m UK homes have switched to digital landlines as BT warns those ignoring the rollout risk disruption before analogue ends in 2027.

By Sofiah Nichole Salivio • 4 min read • Sat, 21st Mar 2026
Aegon’s Mylo app tracks down GBP £135m in pensions
Digital Transformation

Aegon’s Mylo app tracks down GBP £135m in pensions

Aegon app Mylo consolidates more than GBP £135m in pensions as digital tracing tools tackle the UK's growing lost pots problem.

By Sean Mitchell • 4 min read • Fri, 20th Mar 2026
Why clarity, not volume, wins B2B tech buyers in an AI-saturated market
Digital Transformation

Why clarity, not volume, wins B2B tech buyers in an AI-saturated market

In an AI-saturated B2B tech market, buyers shun content overload and reward vendors who offer clear, trusted, decision-ready insight.

By Patrick Keenan • 4 min read • Thu, 19th Mar 2026