Digital Engagement Stories - Page 4

Global Stories

Digital Engagement stories

Optimizely One delivers 446% ROI & USD $7.1M in benefits

Optimizely One platform delivers a 446% ROI and USD $7.1 million in benefits over three years, quickly boosting revenue and productivity for businesses.

By Jed Nykolle Harme • 4 min read • Wed, 8th Oct 2025

Artificial Intelligence

L'Oréal reveals ten startup finalists for SAPMENA beauty tech

L'Oréal unveils ten startups shortlisted for its 2025 SAPMENA Beauty Tech Innovation Programme, competing to pilot projects and gain mentorship across 35 markets.

By Melvin Hipolito • 4 min read • Thu, 2nd Oct 2025

Data Analytics

Six Nations Rugby partners with Capgemini to boost digital fan experience

Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.

By Jed Nykolle Harme • 4 min read • Wed, 1st Oct 2025

Unified Communications

Consilium expands AI apps for Webex Contact Centre worldwide

Consilium Software has launched new AI-powered apps for Webex Contact Centre, enhancing quality management and voice automation across North America and Asia Pacific.

By Melvin Hipolito • 3 min read • Tue, 30th Sep 2025

Customer Relationship Management

Granicus names Karthik Anbalagan to lead AI in public sector

Granicus appoints Karthik Anbalagan as General Manager of Emerging Technologies to lead AI innovation for government public sector engagement and services.

By Jed Nykolle Harme • 4 min read • Thu, 18th Sep 2025

Marketing Technologies

Forter unveils tools to help retailers manage agentic AI surge

Forter launches new tools to help retailers track and manage rising agentic AI traffic, boosting fraud detection and enhancing eCommerce security.

By Catherine Knowles • 4 min read • Thu, 7th Aug 2025

Data Protection

Eagle Eye Execs Embrace AI Appreciation Day

Eagle Eye executives mark AI Appreciation Day by highlighting AI's ethical challenges and future in retail personalisation and loyalty sectors.

By Staff Writer • 8 min read • Mon, 14th Jul 2025

Customer Experience

Prime Day grows in Australia as shoppers hunt value & savings

Prime Day in Australia gains momentum as shoppers seek bargains amid rising living costs, with retailers leveraging discounts and omnichannel strategies for growth.

By Shannon Williams • 4 min read • Fri, 11th Jul 2025

Surveillance

AI transforms sports engagement as fans seek personalisation

AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.

By Melvin Hipolito • 4 min read • Tue, 1st Jul 2025

Hybrid Cloud

Twilio appoints Howard Fyffe as Director of Sales for ANZ

Twilio has appointed Howard Fyffe as Director of Sales for ANZ, aiming to boost personalised digital engagement and business growth across Australia and New Zealand.

By Melvin Hipolito • 3 min read • Mon, 30th Jun 2025

Artificial Intelligence

LG launches Radio Optimism to boost meaningful digital bonds

LG has launched Radio Optimism, an AI-powered music platform designed to foster deeper digital bonds amid growing social disconnection worldwide.

By Melvin Hipolito • 4 min read • Wed, 25th Jun 2025

Stories from Other Regions

Digital Engagement stories

Digital Transformation

Australians turn to AI & peers as trust in digital services lags

Despite 90% of Australians being online, many prefer AI tools and peers over government websites, citing trust and ease of use concerns in digital services.

By Melania Watson • 5 min read • Tue, 7th Oct 2025

Data Analytics

Generative AI drives 3,500% surge in US travel planning online

Generative AI use in US travel planning soared 3,500% YoY in July 2025, boosting consumer engagement and reshaping online trip research and bookings.

By Melvin Hipolito • 3 min read • Mon, 8th Sep 2025

Customer Experience

New book urges brands to prioritise authentic social media

Tom Miner's new book, Social First Brands, urges companies to build loyalty through authentic social media engagement, not boardroom-crafted marketing.

By Shannon Williams • 3 min read • Sat, 23rd Aug 2025