CMOtech Canada - Technology news for CMOs & marketing decision-makers
Canada

Digital Engagement Stories - Page 5

Global Stories

Digital Engagement stories

Hoyts wins major award for cinema mobile app innovation in 2025
Unified Communications

Hoyts wins major award for cinema mobile app innovation in 2025

HOYTS won the 2025 Australian Web Award for its innovative cinema mobile app, praised for enhancing user experience and digital engagement.

By Catherine Knowles • 3 min read • Fri, 30th May 2025
Consumer frustration, poor digital experiences on the rise
Customer Experience

Consumer frustration, poor digital experiences on the rise

91% of consumers faced frustrating digital issues last year, leading to revenue loss and loyalty decline, says Conviva's 2025 report.

By Jed Nykolle Harme • 4 min read • Tue, 20th May 2025
Orlando Magic expand SAS AI partnership to personalise fan experience
Gaming

Orlando Magic expand SAS AI partnership to personalise fan experience

SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025
HOYTS app earns Webby Award nomination for digital design
Software Development

HOYTS app earns Webby Award nomination for digital design

HOYTS' redesigned mobile app, launched six months ago, has received a Webby Award nomination for its outstanding digital design and user experience.

By Kaleah Salmon • 3 min read • Tue, 22nd Apr 2025
Why we need to be all-in on Personalisation
Data Analytics

Why we need to be all-in on Personalisation

Personalisation is revolutionising retail, driving customer loyalty and profitability, as businesses harness AI to enhance unique shopping experiences.

By Sarah Jarvis • 6 min read • Thu, 10th Apr 2025
The impact of cost-cutting on technology vendors: Why scaling back on PR and marketing is a risky move
Fintech

The impact of cost-cutting on technology vendors: Why scaling back on PR and marketing is a risky move

Amid economic pressures, tech vendors risk significant revenue loss by slashing PR and marketing budgets, jeopardising visibility and market relevance.

By Louise Roberts • 4 min read • Mon, 7th Apr 2025
TP report shows Gen Z prefer interactive communication
Customer Experience

TP report shows Gen Z prefer interactive communication

A new report from TP reveals that Generation Z favours interactive communication, posing challenges for businesses catering to this tech-savvy cohort.

By Shannon Williams • 3 min read • Fri, 4th Apr 2025
Ikonz Studios secures funding for global AI expansion
EduTech

Ikonz Studios secures funding for global AI expansion

Ikonz Studios has secured strategic Pre-Series A funding from prominent investors, bolstering its innovative AI-driven digital experiences and global expansion.

By Catherine Knowles • 3 min read • Wed, 19th Feb 2025
Domo's report unveils AI's impact on digital behaviour
Unified Communications

Domo's report unveils AI's impact on digital behaviour

Domo's latest Data Never Sleeps report reveals 5.52 billion internet users generate vast data every minute, highlighting AI's growing influence on digital behaviour.

By Catherine Knowles • 3 min read • Thu, 26th Dec 2024
NICE CXone platform sees 80% increase in interactions
Unified Communications

NICE CXone platform sees 80% increase in interactions

NICE's CXone MPower platform saw an 80% rise in automated customer interactions over Black Friday and Cyber Monday, reflecting a growing reliance on automation.

By Imee Dequito • 2 min read • Thu, 5th Dec 2024
Freshworks appoints Srinivasan Raghavan as Chief Product Officer
Software-as-a-Service

Freshworks appoints Srinivasan Raghavan as Chief Product Officer

Freshworks has appointed Srinivasan Raghavan as Chief Product Officer to spearhead its product strategy, enhancing growth in AI and customer experience.

By Imee Dequito • 2 min read • Tue, 3rd Dec 2024

Stories from Other Regions

Digital Engagement stories

TheFork launches new tools to boost UK restaurants for summer
Customer Experience

TheFork launches new tools to boost UK restaurants for summer

TheFork unveils new tools in TheFork Manager to boost UK restaurant bookings, reduce no-shows, and enhance guest experience ahead of the busy summer season.

By Kaleah Salmon • 3 min read • Tue, 13th May 2025
Creating a lead generation flywheel with AI and data at the core
Customer Relationship Management

Creating a lead generation flywheel with AI and data at the core

AI-driven lead qualification is transforming sales, enabling brands like Driva to boost conversion rates by 5% and streamline customer interactions.

By Twilio • 5 min read • Fri, 4th Apr 2025
New Zealanders spending more time online than ever
Artificial Intelligence

New Zealanders spending more time online than ever

A new study by InternetNZ reveals half of New Zealanders now spend four or more hours online daily, with significant usage noted among younger adults.

By Sean Mitchell • 2 min read • Thu, 20th Mar 2025
Charlotte Tilbury & Huda Beauty lead UK beauty brands
Digital Engagement

Charlotte Tilbury & Huda Beauty lead UK beauty brands

Kolsquare's 2024 rankings reveal Charlotte Tilbury and Huda Beauty as the top UK beauty brands on TikTok and Instagram, showcasing their digital prowess.

By Kaleah Salmon • 3 min read • Thu, 6th Mar 2025
Gen Z to boost UK January sales with GBP £2.5 billion spend
Customer Experience

Gen Z to boost UK January sales with GBP £2.5 billion spend

Gen Z consumers in the UK are set to spend GBP £2.5 billion during January sales, highlighting the need for brands to focus on personalisation and customer loyalty.

By Kaleah Salmon • 2 min read • Mon, 20th Jan 2025
Brits prioritise practical gifts with Christmas spending
eCommerce

Brits prioritise practical gifts with Christmas spending

A recent ShipStation survey reveals UK consumers are shifting towards practical gifts for Christmas, with younger generations prioritising immediate utility.

By Sean Mitchell • 3 min read • Sun, 24th Nov 2024
How we can help younger Australians tackle cybersecurity challenges
Phishing

How we can help younger Australians tackle cybersecurity challenges

This October marks Cybersecurity Awareness Month, highlighting younger Australians' struggles with online safety amid rising frustration and disengagement.

By Matthew Salier • 5 min read • Tue, 15th Oct 2024