Latest news - Page 13

Ignition has bolstered its executive leadership team with the appointments of Greg Strickland as CEO and Amy Foo as CFO, aiming for future growth.

With unstructured data comprising 80-90% of global information, businesses must adopt modern management technologies to unlock its hidden value effectively.

Shirofune has integrated LinkedIn Ads into its platform, enabling efficient campaign management alongside major ad platforms like Google and Facebook.

Thoughtworks has unveiled its fifth Looking Glass report, emphasising AI's integration challenges and the urgent need for businesses to modernise data practices.

Sensor Tower's latest report reveals a booming global mobile economy, with users logging 4.2 trillion hours and AI apps surging to a billion-dollar market.

Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.

A new report forecasts the global retail media market will soar to USD $179.5 billion by 2025, driven by AI and innovative advertising strategies.

Myriad360 has appointed Samara Halterman as its inaugural Chief Marketing Officer, enhancing its leadership team to drive growth and innovation.

Clay has raised USD $40 million in Series B funding, boosting its valuation to USD $1.25 billion following impressive revenue growth and strategic acquisitions.

A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.

The Kentico Site of the Year 2024 Awards have celebrated 30 exceptional digital projects, demonstrating the platform's growing impact across various industries.

The global progressive web app market is poised to surge dramatically, growing from USD $3.53 billion in 2024 to USD $21.44 billion by 2033.

PPDS and Oracle Red Bull Racing have announced a multi-year contract extension, continuing PPDS as the exclusive digital display supplier for the F1 team.

eToro has appointed Lale Akoner as its new Global Market Analyst, boosting its investment insights team with her ten years of industry experience.

Qualtrics has partnered with SAP to enhance employee experiences, integrating its XM platform with SAP SuccessFactors to boost engagement and productivity.

Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.

AnalytixInsight has raised CAD $120,000 through a non-brokered private placement of 12 million common shares at CAD $0.01 each, pending TSX acceptance.

Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.

Blackmagic Design's URSA Cine 12K LF digital film camera has been added to Netflix's Approved Camera List, enhancing options for producers meeting stringent filming standards.

A recent IBM study reveals that 56% of Canadian IT leaders intend to boost AI investments in 2025, focusing on innovation and productivity amidst gradual ROI.