CMOtech Canada - Technology news for CMOs & marketing decision-makers

Latest news - Page 6

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AI enhances SOCs but human expertise vital against threats
Fri, 25th Apr 2025
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ransomware
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cloud security
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advanced persistent threat protection
N-able’s 2025 report reveals that AI-driven automation now manages 70% of cyber incident responses, yet human expertise remains vital against rising sophisticated threats.
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Adobe Express adds AI video tools for easy content creation
Fri, 25th Apr 2025
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martech
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ai
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agentic ai
Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.
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Adobe unveils new Firefly app with expanded AI content tools
Fri, 25th Apr 2025
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martech
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genai
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ai
Adobe unveils updated Firefly app, integrating AI tools and models from Google Cloud and OpenAI to enhance creative content generation across media.
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Further unveils AI-powered platform to centralise GMP data
Thu, 24th Apr 2025
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martech
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cdp
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ai
Further has launched Compass Marketing Intelligence to centralise Google Marketing data within Google Cloud, boosting campaign performance with AI-driven insights.
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Canadian online sales down as shoppers seek value & discounts
Thu, 24th Apr 2025
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martech
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commerce systems
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cdp
Canadian online retail sales fell 3% in Q1 2025, with average order values dropping amid cautious spending and rising promotional offers.
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Softonic sees surge in wellness app downloads during April
Thu, 24th Apr 2025
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gaming
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digital entertainment
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apps
Softonic reports a surge in downloads of stress-relief apps during Stress Awareness Month, with wellness tools now doubling on its platform in a year.
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IDeaS unveils Spotlight to boost hotel marketing with AI insights
Wed, 23rd Apr 2025
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data analytics
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martech
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ai
IDeaS has launched Spotlight, a new AI-driven hotel demand tool to help marketers target campaigns and optimise budgets amid rising costs.
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LG wins 35 Red Dot awards for design, led by OLED T television
Wed, 23rd Apr 2025
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smart home
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digital entertainment
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displays & projectors
LG Electronics secured 35 awards at the 2025 Red Dot Design Award, including Best of the Best for its wireless transparent OLED T TV.
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YouTube at 20: Canadian creators reflect on culture & growth
Wed, 23rd Apr 2025
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digital entertainment
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youtube
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netflix
YouTube celebrates 20 years, with Canadian creators contributing CAD $1.8 billion to GDP and inspiring a global audience through diverse content and innovation.
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Google Canada selects 14 startups for latest AI accelerator
Wed, 23rd Apr 2025
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fintech
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cx
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martech
Google Canada has chosen 14 startups for its sixth Google for Startups Accelerator: Canada, a three-month AI-focused, equity-free programme.
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OneShot.ai unveils Execution OS to unite AI & human sales teams
Wed, 23rd Apr 2025
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saas
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crm
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martech
OneShot.ai has launched Execution OS, a platform combining AI with human expertise to improve sales and marketing go-to-market strategies.
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PPDS & E Ink unveil next generation Philips ePaper displays
Tue, 22nd Apr 2025
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digital signage
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martech
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commerce systems
PPDS and E Ink celebrate 20 years of collaboration, unveiling plans for larger full colour Philips Tableaux ePaper displays at Touch Taiwan.
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Tuned Global & Zetaris join to offer real-time music data
Tue, 22nd Apr 2025
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data analytics
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data science
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big data
Tuned Global and Zetaris partner to offer real-time, AI-driven music streaming analytics without data migration, boosting insights and combating fraud.
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Sitecore & Microsoft launch AI lab to boost marketers' strategy
Tue, 22nd Apr 2025
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digital transformation
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martech
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partner programmes
Sitecore, in partnership with Microsoft, has launched an AI Innovation Lab to help marketers rapidly develop AI solutions using Azure and OpenAI Services.
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Thesys launches C1 API for AI-powered dynamic interfaces
Sat, 19th Apr 2025
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martech
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cdp
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genai
Thesys unveils C1, the first Generative UI API, enabling real-time, AI-powered dynamic interfaces to fast-track AI software deployment and cut costs.
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AI marketing stacks reshape creativity across global markets
Sat, 19th Apr 2025
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digital transformation
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martech
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partner programmes
Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.
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Canadian firms achieve 43% ROI in generative AI adoption
Sat, 19th Apr 2025
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digital transformation
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martech
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partner programmes
Canadian organisations report a 43% ROI from generative AI initiatives, exceeding the global average of 41%, driven by cost savings and revenue gains.
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Ikonz debuts AI avatar of Sourav Ganguly on HXR device
Fri, 18th Apr 2025
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global expansion
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cricket
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motion capture
Ikonz has unveiled an AI digital avatar of ex-cricket captain Sourav Ganguly on its Holographic Extended Reality device in Kolkata.
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Together AI launches fine-tuning tools to improve LLM models
Thu, 17th Apr 2025
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api
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llms
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ai
Together AI launches a Fine-Tuning Platform to customise AI models like Llama and Gemma, enabling continuous adaptation to user preferences via a user-friendly browser interface.
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Mobile gaming focuses on high-value users & long-term growth
Thu, 17th Apr 2025
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gaming
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martech
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digital entertainment
Moloco's 2025 industry report reveals that mobile gaming advertisers shift focus to long-term growth as the US market drives nearly half of global revenue.