CMOtech Canada - Technology news for CMOs & marketing decision-makers

Latest news - Page 7

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Mobile gaming focuses on high-value users & long-term growth
Thu, 17th Apr 2025
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gaming
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martech
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digital entertainment
Moloco's 2025 industry report reveals that mobile gaming advertisers shift focus to long-term growth as the US market drives nearly half of global revenue.
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Google blocks 5.1 billion ads & boosts AI ad safeguards
Thu, 17th Apr 2025
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martech
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email security
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llms
Google blocked over 5.1bn ads and suspended 39.2m accounts in 2024, using AI advancements to combat ad scams and protect consumers.
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Shuriii joins Siakam's EdTech Engine, eyes global growth
Wed, 16th Apr 2025
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social enterprise
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edtech
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entrepreneurship
Toronto startup Shuriii has been chosen for the Siakam EdTech Engine programme, aiming to revolutionise K-12 education with dynamic data-driven insights.
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Former AFL players launch talent platform with investors' backing
Wed, 16th Apr 2025
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hcm
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afl
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influencer marketing
Former AFL stars James Begley and Matthew Pavlich have launched Launchd, a tech platform aimed at enhancing transparency in talent and influencer marketing.
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Forrester names Dynatrace top in AIOps platforms for 2025
Wed, 16th Apr 2025
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digital transformation
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aiops
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ai
Forrester has highlighted Dynatrace as a leader in AIOps, recognising its Davis AI engine for exceptional root cause analysis and automated remediation features.
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Twilio finds RCS adoption rising among mobile industry pros
Wed, 16th Apr 2025
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crm
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encryption
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cx
Research from Twilio reveals that nearly half of mobile professionals have adopted Rich Communication Services, with 60% citing its positive impact on customer communications.
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Elastic unveils upgrades for Elasticsearch on Google CPUs
Tue, 15th Apr 2025
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genai
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ai
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benchmarking
Elastic has revealed enhancements for Elasticsearch on Google Axion processors, boasting up to 40% more efficient indexing on C4A virtual machines.
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JLL Design consolidates global design services under one brand
Tue, 15th Apr 2025
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branding
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jll
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hospitality
JLL has launched JLL Design, a global consultancy unifying its design services to enhance delivery across workplace, retail, and hospitality sectors.
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Sinch recognised as essential app in HubSpot ecosystem
Mon, 14th Apr 2025
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cx
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martech
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cdp
Sinch has been recognised as an Essential App for HubSpot, enhancing its partnership by integrating messaging channels into HubSpot's platform for improved customer engagement.
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Avalara enhances global trade with new compliance tools
Mon, 14th Apr 2025
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cx
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martech
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supply chain
Avalara has launched innovative cross-border tools to aid businesses in navigating rising tariffs and complex international trade regulations.
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Fast moves, big change: Google Cloud on AI enabling business
Sat, 12th Apr 2025
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virtualisation
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cx
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martech
Bobby Allen of Google Cloud believes AI is transforming business by empowering non-developers to innovate, as mindset becomes key in the tech landscape.
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Cloudflare launches Realtime suite for AI app development
Fri, 11th Apr 2025
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uc
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software development
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video conferencing
Cloudflare has unveiled Cloudflare Realtime, a new suite aimed at simplifying the development of real-time audio, video, and AI applications for developers.
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Primer & Cleeng join forces to optimise global payments
Fri, 11th Apr 2025
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devops
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cx
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martech
Cleeng has partnered with Primer to enhance global payment operations, aiming to reduce subscriber churn while boosting payment performance across markets.
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Exclusive: AI needs developers not just data - Google Cloud
Fri, 11th Apr 2025
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digital transformation
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hyperscale
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genai
Warren Barkley from Google Cloud asserts that the growing demand for AI skills requires developers to possess hybrid capabilities beyond mere technical fluency.
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Infor unveils Velocity Suite to boost agility & innovation
Fri, 11th Apr 2025
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rpa
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genai
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ai
Infor has launched its Velocity Suite to enhance process innovation, promising businesses greater agility and improved productivity through advanced technologies.
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Avalara earns Trusted Seller status on TrustRadius platform
Fri, 11th Apr 2025
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cx
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martech
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transparency
Avalara has been honoured as a Trusted Seller on TrustRadius, enhancing its reputation for maintaining authentic reviews and up-to-date product details.
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Canva launches Visual Suite 2.0 to boost creativity
Fri, 11th Apr 2025
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data analytics
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ai
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collaboration
Canva has launched its Visual Suite 2.0, introducing innovative tools to enhance creativity and productivity, supporting its rapid growth and user engagement.
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Firebase launches Firebase Studio for AI app development
Fri, 11th Apr 2025
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devops
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apm
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software development
Firebase has launched Firebase Studio, a new cloud-based development environment designed to streamline the creation of AI applications for all user levels.
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AI Energy Score unveiled for sustainable AI development
Fri, 11th Apr 2025
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martech
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supply chain
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cdp
Salesforce has launched the AI Energy Score, a benchmarking tool aiming to enhance transparency and sustainability in AI models, enabling energy-efficient choices.
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Pat Copeland joins Moloco to lead machine learning efforts
Thu, 10th Apr 2025
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cx
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martech
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commerce systems
Pat Copeland has been appointed General Manager of Moloco Commerce Media, bringing over 30 years' experience in machine learning and advertising.